Jeff sits down with Jenn Bates and Emily Klempel of Movement Mortgage's Social Media and Communications team to discuss how to figure out who your target audience is, how to use analytics to narrow your marketing focus and tips on how to create content. Tools we discuss: Hootsuite, Sprout Social, Canva, Adobe Spark, iMovie, Inshot, Adobe Rush Other resources: Social Media Today - https://www.socialmediatoday.com/ Keywords Everywhere - https://keywordseverywhere.com/ Google Trends - https://trends.google.com/trends/ Questions to help find out who your target audience is: https://www.bizjournals.com/bizjournals/how-to/marketing/2020/10/20-questions-to-ask-yourself-that-will-improve.html

Jeff and Taurin discuss one of the biggest issues with social media growth and development. Get started filming with your phone! https://www.youtube.com/watch?v=Co21Gw7zqNY&ab

Jeff and Adam discuss the vision and plans for the Better Your Brand Podcast.