The loyalty landscape is evolving—are you keeping up?In Part 2 of our conversation with Paula Thomas—founder of Let’s Talk Loyalty and affectionately dubbed “The Oprah of Loyalty”—we unpack 5 winning strategies for brands that want to build stronger, smarter loyalty programs in 2025 and beyond.From zero-cost emotional connection to loyalty tech integrations and real-world case studies, Paula brings two decades of wisdom to help brands rethink retention and customer engagement.