In this episode of Below the Fold, host Ibrahim Jabri welcomes back Ryan Fletcher for his second guest appearance. They dive into the evolving challenges and opportunities in digital marketing, including the impact of AI on paid search, industry skill gaps, and effective strategies for small budgets. The discussion also covers app marketing, user acquisition, and the importance of understanding machine learning within ad platforms. This episode provides valuable insights for both seasoned marketers and newcomers.Watch the Full Episode and Follow us on Social Media! ↓📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Timestamps: