In this interview Meredith and Amber discuss Nike’s recent launch of the Nike SNKRS App, a digital platform focused on serving a passionate community of sneaker lovers. This high traffic app serves over 5+ million users on a weekly basis! Tune in to hear the role of PMM in launching Nike’s fastest growing digital platform for world-wide sneaker enthusiasts and how strong user insights lead to a consumer led innovative GTM strategy.Connect with Amber on LinkedIn.Join Amber on Sharebird.

A deep dive on the insights that went into influencing product teams ahead of their recent launch, explanations. Quizlet aims to shape the future of learning and is the most popular studying tool in the US. Tune in to hear the role of market insights and research as they were approaching one of their biggest product launches. Connect with Caroline on LinkedIn.Join Caroline on Sharebird.

Handshake serves over 18 million college students helping them get jobs and gain confidence as they transition from graduating to finding their first job and entering the workforce. Tune in to hear how Katie and her team service a 3-sided marketplace, structure their small, scrappy team that serves both B2B and B2C, and deliver crisp and clear messaging frameworks that inform their GTM strategy. Also covered in this interview is what the partnership looks like between PMM and product and how it influences the product roadmap.Connect with Katie on LinkedIn.Join Katie on Sharebird.

We’ve talked about the creator economy, but this week we’re learning more about the connection economy. Cameo is a product loved by both talent and fans, where you can request to get a personalized video from a celebrity of your choice. A day maker for sure, this product is a win-win in the marketplace creating authentic fan connections. Tune in to hear how to evaluate your GTM strategy based on the size of your company. Whether you’re at a small startup or a large tech company, there are key components and attributes that determine the impact of PMM. So how do you hire the talent you need for success, identify your northstar, stay up to date on customer insights, and remain organized when things are moving quickly?Connect with Mike on LinkedIn.Join Mike on Sharebird.

One of the most common questions that couples get is “how’d you meet?” Beginning in 2004, OkCupid has begun being a part of people’s stories - solving the pain points of finding a partner with the same core values and interests. Through data analysis and custom designed algorithms, OkCupid’s platform is able to match users on what matters most to them. Product marketing has been an essential piece of the company’s success through their market research, GTM strategy, internal alignment with the product team, and creation of messaging and positioning that helped them stay up on dating trends. Tune in to hear the role PMM has been playing in revolutionizing the dating scene and enabling users to incorporate their political and social views on their profiles yielding in quality connections and love stories. Connect with Jane on LinkedIn.Join Jane on Sharebird.

At the time of this interview, Ryan was leading SoundCloud’s Product Marketing function and was key to their fan-powered royalties campaign - a campaign that revolutionized streaming payouts and enabled listeners to impact what artists make based on how many hours of their music has been streamed. Tune in to hear their GTM strategy, how they marketed to multiple audiences, kept their messaging and positioning relevant, and ultimately took a stance to solve a clear pain point - artists wanting to get paid fairly.Connect with Ryan on LinkedIn.Join Ryan on Sharebird.

More often than not, product marketers are managing multiple product launches at once, having to swivel chair between different projects. Being organizational and operational are key skill sets in juggling it all successfully, but there's more to it than that. This week, Eileen is here to give a behind the scenes look at the launch of Dropbox Family and Dropbox passwords, sharing best practices she discovered while running these product launches in tandem.

These days, it seems everything from entertainment to groceries comes in the form of a subscription. It makes sense, considering this model helps customers understand what they will receive, how something will work, and when they are going to receive it. Jameelah joined Audible right around the time they were launching their new membership tiering model, and today she’s giving us an inside look into the strategy behind creating, launching, and validating tiered membership subscriptions. Tune in to get her perspective on important considerations and key lessons learned.

Stitch Fix is leveraging data analytics and human touch to deliver style personalization at scale, which is easier said than done. In this episode, Laura will share what marketing personalization actually looks like in the context of launching Stitch Fix’s newest feature, Shop by Categories, which gives members the ability to buy directly from recommended outfits and items. Tune in to get an inside look into how Lara and her product marketing team have gotten personalization down to a science.

Social good campaigns are a fantastic way for brands to focus on a cause with the wider goal of building awareness, but it can be difficult to know where to start. Today, Brianne is here to explain how she launched Nextdoor’s Sell for Good campaign after seeing changes in how customers were using the platform over the course of the pandemic. We’ll also dive deeper into the benefits of launching social good campaigns at your company, both from a brand and growth perspective.