Being able to stand out and rise above your competitors is a key success factor in the nail and beauty industry. But how can you do it without really competing against others? In today’s episode, we are joined by our very first male guest, Jamie Crook. He is the owner of Louella Belle– one of the leading’s UK distributors for nails, beauty, and spa products, distributing some amazing brands such as Footlogix, Artistic Nail Design, and IBX. Tune in to this episode to hear how Jamie got into the industry, despite being female-dominated, and how he has made his business stand out for the crowd and thrive all over the years! If you’ve liked this episode, please leave it a 5* review and share it with your friends! We rely on you to grow our podcast, and the more you share it, the bigger the guests get. Highlights: (01:31) How did Jamie’s mother (Lisa Crook) get him into the industry and into Louella Belle (05:00) The Rebranding: From Perfect Nails to Louella Belle (08:09) Moving and Growing within the Industry: How did Jamie do it? (12:27) How would Jamie recommend choosing a brand of nail polish or beauty products to work with? (18:39) Why you should surround yourself with good people (21:21) ​​Jamie’s advice to somebody wanting to grow bigger in the nail and beauty  industry (24:12) Why should you reach out instead of competing with other salons (29:02)  How did Jamie find his way around a female-dominated industry? (33:16) What is the greatest thing Jamie learned from his mom? (36:37)  What's next on the career horizon of Louella Belle (47:25)  How did Jamie differentiate his product offers compared to others Links: Website: Louella Belle Facebook: Louella Belle - Home | Facebook Instagram: Louella Belle (@louellabelle) • Instagram photos and videos Twitter: Louella Belle (@Louella_Belle) / Twitter Louella Belles LinkedIn: https://www.linkedin.com/company/louella-belle Jamie’s Linkedin Storefront Nail Tech Awareness Behind the Salon Instagram Jean-Michel’s LinkedIn Jean-Michel’s Instagram

Social media is a very powerful tool to grow a beauty business, but many business owners struggle to achieve meaningful growth through social media. When I scroll through my Instagram feed, I see a lot of businesses dabbling in social media, posting their products and services here and there. However few of them do it correctly, consistently and sustainably. How can you use social media effectively in order to gain more clients and exposure? Although it will not happen overnight, if done correctly, it will undoubtedly help your business grow. In this episode, Jemma Ball joins us to share how to grow your business with social media.  She is the owner of Jemma Elizabeth Beauty and an educator. She also has a training academy and teaches for the Willow Academy, but most importantly, she's an absolutely amazing social media guru. Tune in to this episode to learn how to use social media to grow your business. Highlights: (01:58) When did Jemma’s journey into nail beauty start? (03:46) What made her focus on doing nails? (05:02) Becoming Open to Opportunities: How will it help those in the nail industry? (12:27) How is social media helping her business in growing more clients? (13:55) How did Jemma start building up her business’ Instagram presence? (19:35) What is a good way to start posting your products/services on social media? (24:35) Are hashtags really important when posting on Instagram? (30:15) How long does it take before you get traction on social media? (43:09) The Use of Tiktok: Will it translate into customers? (48:05) What is Jemma’s focus for now? (51:51) Jemma’s advice for entrepreneurs in the nail and beauty industry Links: Facebook: Jemma Elizabeth Beauty - Home | Facebook Website: Jemma Elizabeth Academy Instagram: 𝐍𝐀𝐈𝐋𝐒|𝐋𝐀𝐒𝐇𝐄𝐒|𝐁𝐑𝐎𝐖𝐒|𝐓𝐑𝐀𝐈𝐍𝐈𝐍𝐆 (@jemmaelizabethbeauty) • Instagram photos and videos LinkedIn: linkedin.com/in/jemma-ball-771111208 Storefront Nail Tech Awareness Behind the Salon Instagram Jean-Michel’s LinkedIn Jean-Michel’s Instagram

Everything in this world is changing, including the nail industry. From the products to the science we learn, there's always something new for everyone! This is why it is pivotal for nail technicians and professionals to continue learning in order to keep up to date with new trends and provide the best service to their clients. In today’s episode, we are joined by the amazing Samantha Sweet, Co-founder of Sweet Squared– which partners with the best and most innovative brand for beauty therapists in the UK. Tune in to this episode and learn how the nail industry has evolved over the years and how to become the BEST YOU in this ever changing industry. Highlights: (01:18) How Samantha started Sweet Squared (05:58) The Emerging Changes and Transitions  in the Nail Industry (14:15) Why do nail technicians have a love-hate relationship with Youtube and Instagram? (21:33) The Story behind CND’s famous Bootcamps (25:09) ​​Why do people in the industry don't think they need to do more training? (43:25) What did Samantha do to build her confidence up? (49:10) Why do nail professionals do what they do? (49:30) What makes nail technicians special? (53:01) Knowledge is Power, Knowledge is Passion (1:00:09) What is next for Samantha after elevating the whole industry in the UK? (1:05:07) One piece of advice from Samantha for those that are just starting out in their journey Links: Samantha Sweet (@samanthasweet) • Instagram photos and videos Sweet Squared Storefront Nail Tech Awareness Behind the Salon Instagram Jean-Michel’s LinkedIn Jean-Michel’s Instagram

In today’s episode, we are joined by Joanna Tompkins, an award-winning mobile nail technician based in the United Kingdom and the Founder of Nail Tech Tribe. She will share her inspiring journey and the story of why she founded her own mobile nail services and then moved into coaching to help other nail technicians build and grow their own business. Tune in to this episode and be inspired! Don’t forget to share it with your friends! Highlights: (02:34) Joanna’s transition from being a nail technician to becoming a coach (09:23) Is having a team in the business, not the best option? (11:07) The importance of knowing your hourly rate in the business (15:46) On Leveraging Your Business: What are the top three things that you shouldn't be doing? (18:25) Why do people in the nail and beauty industry undersell themselves so much with pricing? (32:29) Appreciating your own business journey (35:19) Why you should stop comparing yourself to other businesses (40:34) Joanna’s plan for world domination Links: Nail Tech Tribe Storefront Nail Tech Awareness Behind the Salon Instagram Jean-Michel’s LinkedIn Jean-Michel’s Instagram

“It's about us teaching people in the industry that just change your mindset. Don't think about losing clients, think about getting that extra hour back every day when you do because you're not losing money.” - Layla Tourh In today’s episode, we are joined by Layla Tourh. She has over 20 years of experience in the beauty industry, is an ex-salon owner, and is now the Managing Director of The Creative Beauty Group, and founder of Beauty Boss HQ (an online platform dedicated to supporting beauty bosses), and Beauty Boss HQ. A brainchild of lockdown, Layla has launched The Beauty Boss Academy, a membership platform that includes exclusive monthly learning content and workshops to excel in beauty businesses. Layla will share with us her experiences, how she managed to become successful in the beauty industry, some great advice, and what her next goal is. So what are you waiting for? Tune in now! Highlights: (02:03) How Beauty Boss was born (07:00)  Ways to Establish Healthy Boundaries at Work (09:47) How to Price Your Services (16:10)  Sell like a Boss: Course Overview (18:16) Steps to take if you want to succeed (25:22) Ways To Work Smarter, Not Harder in Your Career (30:00) How To Leverage Your Strengths in the Workplace (34:56) Layla’s tips that you should consider to follow (43:15) Why A Membership Site Benefits Your Business (52:16) Why You Need to Automate Your Business Today (01:01:00) What is Layla’s next goal? Links: Websites: https://www.creativebeautyonline.co.uk/ https://www.thebeautybossacademy.co.uk/ https://lipnv.co.uk/ LinkedIn: Layla Tourh Facebook: https://www.facebook.com/ladylayla.tp Instagram: iamlaylatourh

Every salons' owner goal is to run a fully-booked and profitable salons. To ensure that your business thrives in a sea of competition, you need the right marketing strategies. So, how do you keep a fully booked schedule in a sustainable way? In this episode, Anthea Edwards, an award winning nail professional who works from a home salon, shares the benefits of working from home, she will also give business pointers on how to organise your work and helpful tips to grow a fully-booked salon despite the competition. Tune in now and learn some insightful tips that will help you elevate your salon business! (03:05) How did Anthea start working in a Home Salon? (09:55) How to price your business services (17:55) How did Anthea get into Biosculpture + business pointers (28:31) Ways to grow your customer base (35:01) Anthea’s journey in building her home salon (36:51) The feeling of having your own space (38:36)  Tips for starting a successful home salon (44:41) Anthea’s  biggest takeaway from the lockdown (49:12) Benefits of an online booking system

Being a professional means you are in the process of lifetime learning. And this fact is particularly applicable in the nail, hair, beauty and wellness industry. Therefore it is important for us to identify what are the things we need to learn as nail professionals. In this episode, the legend Marian Newman (BEM), joins us to share her knowledge of the Nail Industry. She will discuss the importance of constant learning and specialising as a Nail Professional. She will also share some of her experiences in her career, and some of the tips she has for aspiring nail experts. Tune in to this episode and learn more about how to start, grow and succeed as a nail professional

Change is inevitable. And these changes are particularly visible in the Salon Industry. That’s why, as Salon Owners and Salon Professionals, we need to understand what these shifts are. In this episode, Liza Smith, an award-winning salon owner, will share her experiences in her career. She will share some tips for balancing your time as a salon owner as well as the value of having a team in this industry. She will also share great advice that will help you as you pursue your career. Check out this episode and don’t miss the opportunity to learn more about the Salon Industry.1

Suzanne and Jean-Michel explain why they've decided to launch this podcast together, and give a bit more context into their background.