Behind The Experience
Behind The Experience
Appcues
Get an inside look at the experiences of the top product-led companies such as Wistia, Canva, and Miro. Each week, we'll feature inspiring UX examples, proven frameworks, and hard-earned lessons from in-depth conversations with product, design, customer success, and marketing experts. The end goal is to help you build user onboarding and product experiences that turn more of your new users into lifelong customers.
ClickUp’s mobile onboarding experience
In this new segment, Ramli and Lyla take a look into ClickUp's mobile onboarding experience - a project management and productivity tool offering various features and integrations to organize tasks and workflows. They also share their overall impressions and suggestions for UX improvements along the way.Quotes from this episode""When you have a lot of products in your suite, there's a lot of adoption that you need to do."Show Notes[0:00] Intro[1:33] Analyzing the Mobile and Web Onboarding Process of ClickUp[5:24] How Can ClickUp Enhance the Welcome Page Graphics to Better Convey its Value Proposition?[8:00] Balancing Hype Levels and Clarity in Messaging for a Superior Onboarding Experience[10:43] Lyla and Ramli Evaluate ClickUp's Sign-Up and Email Verification Process[13:51] The Importance of Demonstrating Value before Asking for Commitment[20:16] Ensuring the Use of Realistic "Dummy Data" instead of Misleading "Demo Data"[26:50] Lyla and Ramli's Ratings and Recommendations for ClickUp's Onboarding ProcessClickUp is a cloud-based collaboration and project management tool suitable for businesses of all sizes and industries. Features include communication and collaboration tools, task assignments and statuses, alerts and a task toolbar.
Mar 1, 2023
32 min
Appcues’ welcome modal ft. Cailin Litke (Sr. Product Manager at Appcues)
In this episode, Cailin Litke, the Product Manager of Appcues, talks about the importance of leveraging user intent to gain a better understanding of the user's needs and preferences. Cailin then looks into the Appcues welcome modal to create a more targeted and personalized experience for the user, leading to a better UX and higher conversion rates.Quotes from this episode"I think building is such a core aspect of what we do.""There has been a lot of alignment around how to reach out to people, what our objectives are, and how we can try to improve these things."Show notes[1:38] What does success look like for new Appcues users?[3:05] What kind of metrics have they been tracking recently?[4:29] Feeling and understanding the value of Appcues, not just its features.[6:01] How does Appcues define onboarding?[10:05] Understanding mobile-only companies versus web-only companies.[15:32] The welcome modal (call-to-action) feature has contributed to their completion rate.[17:45] How can the app cater to different learning styles?[21:05] On leveraging user intent.[23:57] The importance of aligning with the marketing team.About Cailin LitkeCailin Litke is a Product Manager at Appcues, responsible for developing and improving the company's products and services to enhance the user experience. She collaborates with marketing and sales teams to devise strategies for promoting Appcues and fueling company growth. With a background in product management and customer success, Cailin leverages her expertise to drive Appcues' success.
Feb 22, 2023
28 min
Privy's goals-focused onboarding experience ft. Chris Ladouceur
Chris Ladouceur is currently the senior product designer at Privy, an e-commerce marketing platform built for stores that need to grow their sales. This software is a handy tool that offers a range of features designed to help e-commerce businesses increase conversions and sales.
Jan 25, 2023
31 min
Our favorite episodes of 2022 feat. Lyla Rozelle and Ramli John
Join hosts Lyla and Ramli as they revisit some of their favorite episodes of 2022 and take a trip down memory lane. They'll be cherry-picking the most memorable guests and highlighting the key takeaways that they've learned throughout the year.Don't miss this chance to relive the best podcasting moments of 2022!Quotes from this episode"The biggest takeaway I have for that particular episode is, you know, it's the name of his company; delivering value. When we're thinking about activation moments, think about when the user gets value and use that to define your activation moment as opposed to when you as a company get value.""What I like about that episode is that it teaches us the importance of creating an experience segmented for each business goal."Show Notes[0:00] Intro[1:23] Remembering 2022 Milestones and Opening a New Chapter of Growth in 2023[2:52] The Best of 2022: Episode Favorites Recap[3:34] Hotjar's Tracking Code Installation Screen ft. Alessio Laiso[5:55] Wistia's Segmented Onboarding ft. Andrew Capland[8:13] Thinkific's JTBD-focused Checklist ft. Kris Chichak[11:53] Trainual's Video Tutorial Through a Hotspot ft. Taylor Sell[14:38] AWeber's Checklist That Adapts to People's Goals ft. Daniel Hanawalt[18:00] PandaDoc's Templates and Sample Documents ft. Eugenia Brown[20:25] Future Podcast Guest Appearances
Jan 19, 2023
24 min
June.so’s journey from hands-on to fully self-serve onboarding ft Enzo Avigo
In today's episode, we interviewed June.so's CEO and Co-founder Enzo Avigo. June.so is a powerful opinionated analytics tool that allows you to automatically turn your data into learnings and provides actions you can take now. It helps activate more users, improves the onboarding process, and keeps users on track and updated all the time. Quotes from this episode“Increasing the friction can lead you to better business outputs.”“Sometimes when you work on an activation flow it can have a business impact.”Show Notes[4:16] What is their standard for being fully set up?[6:33] Enzo explains the UI for June.so and how they brought impeccable experience to new users [9:11] Since many users who are first-timers in using June are not technical; they integrated the “set up” bar to help them for better navigation [10:10] Enzo gives us a walk-through of June’s sign-up low iterations [11:33] How do they target a self-serving website instead of an integration store[17:17] Enzo shares some of the learnings that he realized during the making of JuneAbout Enzo AvigoEnzo is a self-professed product and data nerd. Over the last decade, he worked in product management in FinTech, Marketplace, and B2B SaaS.He realized that most tech companies need to learn how their product is used, so he's changing the product analytics world by Co-Founding his company June.so.
Dec 14, 2022
27 min
MURAL’s playful new user experience ft. Lauren Schuman
In this episode, we sit down with Lauren Schuman, VP of Product growth at MURAL, a digital workspace platform for guided visual collaboration. Lauren is a seasoned leader who sits at the unique intersection of product, marketing, and data. She drives the strategy and execution of MURAL's product-led growth efforts.
Dec 7, 2022
30 min
SparkToro’s fully-featured free queries ft. Amanda Natividad and Casey Henry
Suppose you want to understand the people, websites, and publications influencing your customers. In that case, you spend hundreds of hours and tens of thousands of dollars on market research surveys that need to deliver accurate information.
Nov 30, 2022
38 min
AWeber’s checklist that adapts to people’s goals ft. Daniel Hanawalt
Today we have Daniel "Dan" Hanawalt, The UI/UX team lead at AWeber, an email marketing company where you can grow, sell, and engage with your audience in one platform.
Nov 24, 2022
29 min
OpenPhone’s confetti-filled welcome  ft. Cai Cardenas
Today, we have Cai Cardenas, the Head of Design at OpenPhone. OpenPhone is an all-in-one phone system platform for teams. It brings your business calls, texts, and contacts into one delightful app that works anytime and anywhere.
Nov 16, 2022
22 min
Userlist’s thoughtful empty state screen ft. Jane Portman
Jane Portman walks us through Userlist’s design structure and gives us an overview of how they were able to come up with their design flow to make sure that it aligns with their customers' needs.
Nov 9, 2022
30 min
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