Behind the Brand

In today's episode Steve Sheinkopf (CEO, Yale Appliance) interviews Randy Warner, Vice President of Sales LG. Randy started working for LG after stints at Samsung, Sub-Zero, Electrolux, and Maytag. LG has been a true leader in the innovation of smart appliances and new technologies in recent years. It's also one of the most reliable brands sold at Yale for 2022. We also talk a lot about SKS (Signature Kitchen Suite) in this episode. SKS is LG's premium brand offering things like pro ranges, built-in refrigerators, and dishwashers. It's a promising newer brand that's available to buy and definitely worth considering. You will get a tour of the SKS kitchen in our Hanover showroom from Francesco Froio, the General Manager at Yale Appliance.

In today's episode Steve Sheinkopf (CEO, Yale Appliance) interviews Ryan Bloom, Co-Founder and President of Urban Bonfire. Ryan started out in the food and event industry, and eventually found himself creating a product based on what he saw a need for. Urban Bonfire is a fast-growing company specializing in cabinets for the outdoors. Unlike many outdoor cabinets, it is both fashionable and durable which is important in cold weather climates like ours in Boston. Urban Bonfire is a really interesting newer company with a unique origin story. You will also get a tour of the Urban Bonfire Display in our Dorchester showroom from Francesco Froio, the General Manager at Yale Appliance.

In today's episode Steve Sheinkopf (CEO, Yale Appliance) interviews Eliza Sheffield, President of BlueStar. Eliza fell into her career with BlueStar by chance as you will learn in our interview, and has since helped to grow the still family-owned brand. She offers really interesting insight about the future of BlueStar and the future of gas cooking in general. You will also get a tour of the BlueStar Kitchen in our Hanover showroom, with highlights of the popular BlueStar features mentioned during the interview from Francesco Froio, the General Manager at Yale Appliance.

Welcome back to Behind the Brand. Season 2 kicks off with Steve Sheinkopf (CEO, Yale Appliance) interviewing Pete Georgiadis, CEO of Kalamazoo. Pete didn’t start out in grills, however, he has helped Kalamazoo grow into what is considered the best grill you can buy. Pete has great information if you are looking to invest in an outdoor kitchen or want to know more about the art of grilling in general. You will also see a Kalamazoo Grill at our Dorchester showroom shown by Francesco Froio, the General Manager at Yale Appliance.

Don't forget to LIKE and SUBSCRIBE to be notified first of future content! Here's a sneak peek into our latest video series, Behind the Brand. #BTBwithYaleAppliance Interested in taking a deeper look at the most popular brands? We asked industry leaders about their latest advancements, and what's next for your kitchen.

In today's episode Steve Sheinkopf (CEO, Yale Appliance) interviews Kevin Dexter, President, and COO of Fisher & Paykel. Before Kevin worked for Fisher & Paykel, he was the COO of Haier and was involved in one of the biggest transactions ever in our industry. It's interesting and somewhat ironic at the same time as you will learn during our interview. You will also get a tour of the Fisher & Paykel Kitchen in our Hanover showroom, Francesco Froio, the General Manager at Yale Appliance. You will see highlights of all the most popular Fisher & Paykel appliances mentioned during the interview.

In today's episode Steve Sheinkopf (CEO, Yale Appliance) interviews Chris Kaeser, Vice President of Sales for BSH Home Appliance Group. BSH encompasses some of the most popular appliance brands sold at Yale and around the world, Bosch, Thermador, and Gaggenau. Chris has held many different positions within BSH and knows the ins and outs of this industry. You will also get a tour of the Bosch, Thermador, and Gaggenau Kitchens in our Hanover showroom. Francesco Froio, the General Manager at Yale Appliance will go further in-depth about some of the most popular appliances mentioned during the interview.

In this episode Steve Sheinkopf (CEO, Yale Appliance) interviews Noelle Skurchak, Vice President of Sales for La Cornue. Noelle has been in the appliance industry for several years and offers a unique perspective when it comes to getting creative with luxury products in your kitchen. Our conversation will be a bit different from the others in this series as you will learn about the most unique ranges ever produced, and how a U.S. based company is faring in buying and managing a French made manufacturer. You will also see three La Cornue Ranges that we have on display in our Hanover showroom. Francesco Froio, the General Manager at Yale Appliance will give you a closer look at the beautiful pieces mentioned during our interview.

In today's episode Steve Sheinkopf (CEO, Yale Appliance) interviews Jan Heck, President and CEO of Miele USA. Jan has been with Miele for 22 years and has a lot of great insight and advice for people looking to purchase products from Miele or any other brand in today's world. You will also get a tour of the Miele Kitchen in our Hanover showroom, with highlights of the popular Miele appliances mentioned during the interview from Francesco Froio, the General Manager at Yale Appliance.

This series is for you if you’re interested in taking a deeper look at the appliance brands you are considering and if you want to learn more about the most popular brands, and kitchen appliances in general. So, we asked industry leaders about their latest advancements, and what's next for your kitchen. You will also find out about the current supply chain problems and a realistic timetable for ordering appliances. But what’s really fascinating is the origin stories behind some of these companies. These are remarkable tales about Entrepreneurs who built freezers out of scrap or created cooking products when people were used to cooking over an open flame. So, what you’re about to watch will show you how to make educated appliance buying decisions and as a bonus a glimpse of the technological advancements that are on the horizon as well as how to plan ahead before your next project.