Have you ever wondered what it takes to create a brand that resonates deeply with your audience? This episode is all about my personal story, the 'why' behind my brand RP Creative, and how I navigated through challenges to find success. You'll hear about my struggles with ADD, my transformative education at the School of Visual Arts, and the significant impact of mentorship and community in my growth as an entrepreneur.Join me as we explore how overcoming self-doubt and embracing my visual learning style propelled me into the world of design. From my initial ventures in the corporate world to the life-changing decision to start my own business, I share insights into the power of connecting with like-minded individuals and the importance of aligning your work with your deepest values. This episode isn't just a story; it's an invitation to explore, learn, and evolve together. Discover how emotional branding is more than just business—it's about creating a soul-aligned experience that speaks directly to your audience. Expect this podcast to be a journey into the heart of branding, filled with transformative conversations, guest interviews, and stories that will inspire and move you. Together, let's make connections and build communities. Tune in, and don't forget to follow, download, and leave a five-star rating!Not sure what type of brand to create? Need some visual inspiration?Take the Soul Aligned Brand Quiz!Ready to transform your brand into a soul-aligned experience?Book a fit callWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

Hey hey!Welcome to Behind Design where we dive into the depths of authentic branding. This isn't just a podcast about design aesthetics; it's a firsthand look into the soul of brand creation, user experience, and the impact design has on your ideal audience.My Name is Rachel and I'm an entrepreneur + visual storyteller obsessed with creating brands that make you FEEL something. With over a decade of experience working with brands like Time Inc., Fortune Small Business Magazine, and top industry leaders like Lori Harder, Laverne Cox, and Jonathan Fields, I’ve seen firsthand what a strong visual brand can do. Each week we will have conversations with visionary entrepreneurs and creators, exploring the internal and energetic shifts necessary to truly align with a brand's essence. From firsthand client stories to soul-led, mission-driven discussions, ……… discover the transformative power of understanding oneself to create a brand that makes people FEEL something.Tune in to explore the creative process of a brand's journey……. and learn how to create an impactful brand that helps you stand out online through emotional experiences.Not sure what type of brand to create? Need some visual inspiration?Take the Soul Aligned Brand Quiz!Ready to transform your brand into a soul-aligned experience? Book a fit callWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/