Cognitive scientist Steve Sloman joins us to discuss The Cost of Conviction, exploring how sacred values shape our decisions and why they often lead to polarization. From zealotry to the social roots of belief, Steve reveals why convictions are more borrowed than built—and what this means for hot-button debates in politics, public health, and business. Most importantly, he shares how reframing conversations can reduce outrage, build humility, and open the door to better dialogue across divides.Topics[[[[[[[[[©2025 Behavioral GroovesLinksBehavioral Grooves Live Event!About SteveThe Cost of Conviction by Steve SlomanJoin us on Substack!Join the Behavioral Grooves communitySubscribe to Behavioral Grooves on YouTubeMusic LinksPaul Simon - The BoxerNeil Young - Rockin’ in the Free WorldBob Dylan - The Times They Are A-Changin’