Show notes
Customer feedback lacks two fundamental pieces of information: context and behavior. Traditional methods of insight, like the Net Promoter Score (NPS) and customer feedback surveys have their limitations. Andrea Belk Olson, our guest on this episode, challenges organizations to adopt a different approach to customer behavior by delving into the WHY and the WHAT, then coming up with a WOW hypothesis - a 3 step process called the 3W Ideation. Author of the new book, “What to Ask: How to Learn What Customers Need but Don't Tell You”: https://amzn.to/3yvooRF, Andrea Belk Olson is the CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator. She delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research. By using behavioral insights in organizations, Andrea believes that companies can become more customer focused. And when everyone in an organization is customer focused, the whole strategic vision of the company realigns. If you enjoy listening to Behavioral Grooves Podcast, please consider donating to our work through our Patreon page: https://www.patreon.com/behavioralgrooves. We use all the donations to fund the production of the podcast. Thanks! Topics((((((((((( © 2022 Behavioral Grooves LinksAndrea Belk Olson’s book: “What to Ask: How to Learn What Customers Need but Don't Tell You”: https://amzn.to/3yvooRF Episode 289, Why Not All Nudges Work ”In The Wild” with Nina Mazar PhD & Dilip Soman PhD: https://behavioralgrooves.com/episode/why-not-all-nudges-work-in-the-wild-nina-mazar-dilip-soman/ Musical LinksQueen “I Want To Break Free”: https://www.youtube.com/watch?v=Z3w5gVM_4y8 Led Zeppelin “Whole Lotta Love”: https://www.youtube.com/watch?v=HQmmM_qwG4k