In 2021, people started to trust business organizations more than governments, NGOs or the media, according to global research by the Edelman Trust Baraometer. The Covid pandemic has seen people around the globe question their trust in all forms of leadership. What impact does this have on business leaders? Can organizations rebuild trust? What are the building blocks of trust?Sandra Sucher, co-author of “The Power of Trust: How Companies Build It, Lose It, Regain It” (https://amzn.to/3pny7Uu) draws back the layers of what trust actually is, how to build it, how to maintain it through adversity, and most importantly, how to rebuild it when it’s been shattered.Along with her co-author, Shalene Gupta, Sandra has devised the four key foundations of trust; competence, motives, means and impact. We ask Sandra about the significance of these steps, how they can be harnessed, as well as the impact on trust that Covid has had, specifically how vaccine mandates have affected it. Throughout our conversation and her book, Sandra illustrates her insights with a plethora of rich business examples. If you are a regular listener to Behavioral Grooves, you can become a special Behavioral Grooves Patreon member by donating to our work: https://www.patreon.com/behavioralgrooves. And a particular thanks to some of our listeners who have recently left us glowing podcast reviews, we really appreciate them. We'd love it if more our listeners could take 2 minutes to write a short review of Behavioral Grooves. Thanks!Topics(((((((((((© 2021 Behavioral GroovesLinksSandra Sucher, “The Power of Trust: How Companies Build It, Lose It, Regain It”: https://amzn.to/3pny7Uu Esko Aho, Nokia: https://en.wikipedia.org/wiki/Esko_Aho Amy Edmondson, Psychological Safety: https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6451 Edelman Trust Barometer: https://www.edelman.com/trust/2021-trust-barometerShalene Gupta: https://shalenegupta.com/  “Worried About the Great Resignation? Be a Good Company to Come From” by Sandra J. Sucher and Shalene Gupta: ttps://hbswk.hbs.edu/item/worried-about-the-great-resignation-be-a-good-company-to-come-from Recruit Holdings in Japan: https://recruit-holdings.com/ Episode 102, Cristina Bicchieri: Social Norms are Bundles of Expectations: https://behavioralgrooves.com/episode/cristina-bicchieri-social-norms-are-bundles-of-expectations/Musical Links Aretha Franklin “R.E.S.P.E.C.T.”: https://www.youtube.com/watch?v=6FOUqQt3Kg0&ab_channel=TatanBrown