Show notes
What does your customer want but can’t tell you? What effective marketing techniques use behavioral economics? If only you had a way of understanding how your customer’s brain made decisions. Well our guest, Melina Palmer sits down to discuss exactly that. Melina Palmer is the founder of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. She also hosts a podcast, The Brainy Business, and has recently published her first book What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics: https://amzn.to/36Rm88I. What You Will Learn From Melina Palmer (6:23) Melina explains her book “What Your Customer Wants and Can’t Tell You”((((((((If you are a regular listener to Behavioral Grooves, please consider donating to our work through Patreon https://www.patreon.com/behavioralgrooves. We also love reading your reviews on the podcast, which gives other listeners social proof that we’re worth listening to!© 2021 Behavioral GroovesLinksMelina Palmer, What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics: https://amzn.to/36Rm88I Episode 109: Melina Palmer: Using Behavioral Economics to Help Businesses: https://behavioralgrooves.com/episode/melina-palmer-using-behavioral-economics-to-help-businesses/The Brainy Business: https://thebrainybusiness.com/ The Brainy Business Podcast: https://thebrainybusiness.com/podcast/ Melina Palmer, INC: https://www.inc.com/author/melina-palmer Melina Facebook: https://www.facebook.com/thebrainybiz/Melina Instagram: https://www.instagram.com/thebrainybiz/Melina YouTube: https://www.youtube.com/c/thebrainybusinessMelina Twitter: https://twitter.com/thebrainybizMelina LinkedIn: https://www.linkedin.com/in/melina-palmer-36ab8712/The Brainy Buiness LinkedIn: https://www.linkedin.com/company/the-brainy-business/BE Thoughtful Revolution: https://be-thoughtful-revolution.mn.co/share/Wwg4nTN8qVp21XB3?utm_source=manualEpisode 232: Katy Milkman: How to Make Healthy Habits that Actually Last: https://behavioralgrooves.com/episode/katy-milkman-habits-that-last/Episode 226: The Power Of Unity: Robert Cialdini Expands His Best Selling Book Influence: https://behavioralgrooves.com/episode/cialdini-unity-in-influence/McDonald’s Monopoly: A Masterclass in Promotions: https://www.talon.one/blog/mcdonalds-monopoly-a-masterclass-in-promotions Human Behavior Lab, Certificate Program: https://hbl.tamu.edu/certificate-program/ Musical Links Paul McCartney “Find My Way”: https://www.youtube.com/watch?v=2oSmP3GtOBk Lady Gaga “Stupid Love”: https://www.youtube.com/watch?v=5L6xyaeiV58 John Mayer “Last Train Home”: https://www.youtube.com/watch?v=66Ne5dVDfLM Melina’s Pandora station: https://pandora.app.link/UrWQ28B6l3
