Be Like Mike
Be Like Mike
Jonathan A. Jensen, PhD
Peter Moore (Part 4)
45 minutes Posted Jul 12, 2023 at 1:00 pm.
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Show notes

In my fourth and final conversation with the late Peter Moore, we discuss Michael Jordan's evolution as a brand, Moore's original vision for the Jumpman, his exit from Nike, and his take on the rumors that he and Rob Strasser plotted to steal Michael Jordan away from Nike.