<p>In the third part of my conversation with Peter Moore, we discuss Nike&#39;s reaction to the NBA banning the Jordan 1 in October of 1984, as well as the fervor the release of the shoe created once it was finally at retail. We then pivot to a discussion of some of the changes he worked to institute to Nike&#39;s brand identity, the hiring of Nike&#39;s longtime advertising agency Wieden &amp; Kennedy, and the genesis of one of Nike&#39;s best-known campaigns featuring Michael Jordan, the Spike Lee-directed campaign starring Mars Blackmon. </p>

Peter Moore (Part 4)

The "Be Like Mike" podcast provides listeners with an engaging perspective on the history, strategies, and creative processes that brands such as Nike, Gatorade, Hanes, and McDonald's have employed in leveraging the power of the Jordan brand. Featuring in-depth conversations with sport marketing executives, creatives, and academics, "Be Like Mike" is designed to educate students and professionals in the fields of athlete endorsement, brand management, and sport marketing. Music courtesy of Shafer/Antelis Music. "Be Like Mike" is a registered trademark of Jensen &amp; Associates, LLC.