Alex Mead is no stranger to the Customer Experience community as many "thought leaders" have faced his challenges over the past few years, and rightfully so. He is a consistent voice on how customer experience needs to improve, and even thinks the term should be removed altogether.

On this episode of Be Customer Led, Alex and I get into it, talking about:

• Where customer experience has gone wrong over the last few years
• The 3-5 things Alex feels companies need to focus on to deliver great experiences
• How COVID has changed experiences (forever)
• How Alex is approaching customer service experience for the start-up he's working on in the GCC
• Technology's role in customer experience and its impact

Really interesting show with someone who brings a new and interesting perspective to customer experience, and is in the CX trenches every. single. day.