Bar Napkin Business
Bar Napkin Business
Ali Schwanke and Matt Taylor
Bar Napkin Business shares fun, actionable advice, and insights from business owners who've faced every challenge in the book. Join small business owners Matt Taylor and Ali Schwanke as they dive into the quick and dirty tips you need to know in order to increase profits and grow your small business. Through interviews and hot topic discussions, the show digs into growth, scaling a business, hiring and firing employees, taking risks, funding and finances, marketing, and failures - including the hard knocks of entrepreneurship. Grab a craft beer and join us for the conversation!
047: Mike Smith Live - Stop pursuing "likes" and start building a legacy
Mike Smith is anything but the traditional startup entrepreneur. He's the founder of The Bay, an indoor skate park and creative haven for teenagers in Lincoln, Nebraska. He's also a must-see speaker, consultant, ambassador, author, and founder of Leadership Live, Find Your Grind, and Rabble Mill.  In this interview, we talk about:  Making outrageous commitments for the sake of a cause people care about Finding the right talent to move your company forward and putting people first Balancing demands on your time and prioritizing what matters Focusing on what you're good at and relying on team rock stars to fill in the gaps Going from small beginnings to being a national celebrity and how that's impacted his life and those around him  He recently published a book titled "Legacy vs. Likes" geared toward students and adults who are ready to challenge themselves to pursue a passion—especially if they're down to do good for the world along the way. "Legacy vs. Likes" dares you to stop talking and start doing. Learn more about Mike through his various organizations and leadership pursuits: https://www.mikesmithlive.com/speaker#speaker/bio https://www.leadershiplive.tv/about.php https://www.findyourgrind.com/about https://www.rabblemill.org   Connect with Mike: -@mikesmithlive (all social channels) -@findyourgrind (IG, Twitter), @findyourgrindofficial (FB) -@rabblemill (all social channels)  
May 2, 2019
53 min
046: Brester Construction - The wins and challenges of growing a family business
Chris Brester is the CEO of Brester Construction, a second generation, family-owned company. Brester Construction is a general contracting and construction management firm based out of Lincoln, Nebraska. They've built their reputation by providing the highest level of integrity, quality and service in the work they do. In this interview we talk about: Chris' first work in construction at 10 years old Making his own mark on an established family business The importance of hiring for hustle and work ethic Tips to create a culture that keeps your first employees around The company values that motivate everything they do Learn more about Chris and Brester Construction on their website: www.bresterconstruction.com or on Facebook at www.facebook.com/BresterConstruction.  
Apr 30, 2019
35 min
045: What it's like to run a music festival business
Spencer Munson's short stint working in a record store ignited his love of music that led to his full-time career as a music festival organizer and promoter of the arts. He's responsible for bringing 100 bands to Lincoln each year through Lincoln Calling, as well as filling the downtown with the sounds of Jazz each summer at the Sheldon Art Gallery. Learn about the challenges of building a non-profit organization, costly mistakes every festival organizer must learn, why music festivals are essential to attracting young talent, and how he makes money and manages artists inside his operation.  Lincoln Calling is a week filled with amazing music and local artisans surrounded by community and professional development. Over the course of one week in the fall Lincoln Calling draws thousands of concertgoers from around the country to catch over 100 bands in Downtown Lincoln. About Lincoln Calling: Lincoln Calling is the city's premier, non-sports cultural event that specifically targets millennials and young professionals. In 2018 and beyond, this music festival that highlights some of the country's and state's most exciting emerging artists, is only growing bigger and better. With YP Week, Startup Week and more non-musical programming joining the fold, and killer headliners already confirmed, Lincoln Calling is on the cusp of securing a spot in the national music festival conversation. By supporting artists, venues and local promoters, it makes Lincoln's music and arts scene even stronger. By drawing regional crowds to businesses in the heart of Lincoln, it helps stimulate our economy. And by injecting an influx of undeniably cool people and youth culture into the city, it makes Lincoln a more appealing place to live, work and play — valuable evidence for businesses aiming to attract and retain top talent. It is our vision is to make the state a globally recognized cultural destination. lincolncalling.com www.instagram.com/lincolncalling_ https://www.facebook.com/LincolnCalling/ https://twitter.com/LincolnCalling_ About Jazz in June: Jazz in June invigorates Lincoln's cultural landscape and provides distinctive character as the community's "signature free event." It sparks community engagement among all demographics in the city and supports positive urban culture in downtown Lincoln. This community-centric program traditionally serves 25,000 people over the course of four Tuesdays in June. In 2017, Jazz in June enjoyed success not only with well-attended performances, but also within the community and classroom. Artists spent hours leading youth workshops in cultural and education centers. The musicians also discussed career paths and theory while engaging students in the University's music department. With the overwhelming success of 2017's performance by 5-time GRAMMY Award-winner Terence Blanchard, Jazz in June is striving to book more world renown artists and educators in the future. The majority of Jazz in June planning is undertaken by a part-time dedicated staff member and a board of volunteers. These individuals plan and execute fundraising, research, community partner development, educational programs, and new marketing strategies. It is the organization's objective to create a diverse volunteer staff and stable funding base for the community series. The comprehensive funding plan includes support from local foundations, corporations, and individuals. With ample and diverse sources of funding the organization can stay financially viable through any economic climate. The audience of Jazz in June is a reflection of the Lincoln community. People of all ages, economic backgrounds, and diverse heritage regularly attend the program, achieving several key missions of the program. Jazz in June will strive to benefit the community through strong partnerships with other local organizations, elected officials, advocacy groups, businesses, and faith communities. The development of more education before and during the event through culturally sensitive workshops, youth interaction, and interdisciplinary collaboration will continue. The series will also feature artists of color and further support diversity on stage and in the audience. jazzinjune.com https://www.instagram.com/jazzinjuneunl https://www.facebook.com/jazzinjuneunl/ https://twitter.com/JazzInJuneunl
Jun 13, 2018
32 min
044: FanWord - Connecting college sports fans and brands through stories
Christopher Aumueller first came up with the idea for FanWord while playing tennis in college. Using his design skills, he mocked up an early prototype. With a small loan from his family, he paid a developer to bring that prototype to life. He's quick to acknowledge that the early "product" is not even close to what the platform is today! In this interview, we dig into the business he's building, the mistakes he's made along the way, and how he keeps an open mind to pivot toward what the customer wants in the end. FanWord is a college sports news & media platform. At FanWord, we believe that each athlete and team has an inspiring story to tell. Our goal is to highlight these stories, give them the recognition they deserve, and establish a supportive community of college sports enthusiasts. Website: http://bit.ly/fanword_homepage Blog: http://bit.ly/fanword_blog Facebook: http://bit.ly/fanword_facebook Twitter: http://bit.ly/fanword_twitter Instagram: http://bit.ly/fanword_instagram LinkedIn: http://bit.ly/fanword_linkedin
Jun 5, 2018
23 min
043: Making Influencer Marketing Work for Your Business
Dennis Doerfl and his cofounder first developed the idea for Fourstarzz Media while they were working for Groupon in Europe, recognizing the need for an influencer marketing "search engine" to make it easier in deploying influencer marketing as an effective tactic for businesses all over the world. Fourstarzz helps marketers find social media personalities – known as influencers – faster by leveraging extensive data analysis to not only find advertising campaign-relevant influencers but also provide the necessary information to connect marketers with the appropriate influencer agents or networks. For more information, visit www.fourstarzz.com In this episode with Dennis, we cover questions such as: What is a micro influencer and how could they boost your brand message online? Should you compensate influencer marketers to represent your brand? Where do you go to find these influencers? Which platform is still the hottest and most results-driven for influencer marketing? Why does Dennis believe the Midwest is one of the best places to build and grow a business? Connect with Fourstarzz on social media: https://twitter.com/_fourstarzz_ https://www.instagram.com/fourstarzz/ https://www.facebook.com/fourstarzzmedia/ https://www.linkedin.com/company/10515033/
May 29, 2018
24 min
042: A Lesson in Improv and Selling People What They Want
If you've ever watched Saturday Night Live or attended a show at Second City in Chicago, you're familiar with the concept of Improv -- at least as an observer. But Gina Trimarco believes improv training can be beneficial for executives, sales professionals, and anyone who has to communicate to do their job!  In this episode we talk about:  How to build a product that people need when they want something else Running tests to identify how to position your product How Gina leveraged free tools like TripAdvisor for her improve theater to be the #1 attraction in her area Why you have to use the customer's words in your marketing The hidden benefits of hosting a weekly podcast Gina Trimarco is the founder and owner of Carolina Improv and Pivot10 Results where she helps shift people problems into performance results. She is also the host of the Pivotal Leader Podcast, featuring interviews with modern and pivotal business leaders who share their experiences and anecdotal success stories to inspire rising leaders to shift their own organizational cultures to higher success. Learn more at pivot10results.com or listen to the The Pivotal Leader on iTunes. If you visit Myrtle Beach, make sure to stop in for a show at Carolina Improv as well! 
May 10, 2018
37 min
041: Healthy food, the right people, and creating systems that scale
source. eat fit was founded in 2014 by Dawn Steffen and her brother to remedy the frustration of being able to eat clean and fit on the go. They make fresh, healthy meals daily that are ready to eat that last up to 7 days. But with this comes many unique challenges, such as keeping food fresh, being healthy without being boring, and remaining a leader in the ultra-competitive health and fitness industry.  In this episode we talk with Dawn about: The biggest surprise she found in running her business The importance of partnerships and securing the right vendors How she used custom software to streamline her operation Why you have to "live it" to grow your business Learn more about Dawn and source. eat fit at https://www.sourceeatfit.com/ or visit them on Facebook or Instagram: https://www.facebook.com/sourceEATFIT/ https://www.instagram.com/source.eatfit/   
Apr 18, 2018
29 min
040: Matt Motsick - Lessons learned in starting, growing, and selling a tech company
Matt Motsick is the CEO of SWIVEL Software, and the founder of Catapult (he has since sold and exited the company). SWIVEL Software empowers digital logistics for freight forwarders and importers/exporters.  The company boasts a mix of customers from across the supply chain spectrum that have a global network of offices using its web-based systems.  In this interview we talk about: His first client and how that experience shaped his product offering How he scraped together $100,000 of starting capital to build a company that would later sell for millions Tips for negotiating with venture capitalists The importance of hiring the right people to achieve your vision What it's like to lead a company in the US that's based in Hong Kong Matt also serves as an advisor/mentor to the TechStars Kansas City location. Learn more about SWIVEL Software at their website: http://swivelsoftware.com or on social media @swivelsoftware.
Apr 12, 2018
32 min
039: Levrack - Keeping up with customer demand and landing reality TV promotion
Levrack triples your storage space by combining the best of pallet racking and mobile-aisle shelving. A company that's only a few years old, the concept was birthed out of an agricultural operation that saw an opportunity to better utilize space on the shop floor. Enlisting the help of an engineer friend, the founders developed a solution that has agricultural and garage enthusiasts buzzing with excitement.  Discover the challenge of manufacturing a product, managing logistics, and the power of influencers and reality TV to generate interest and drive sales. Learn more about Ryan and his company, Levrack, at www.levrack.com.  Check out photos of their product on social media at www.levrack.com/facebook. 
Apr 8, 2018
30 min
038: The Buzz about Blockchain and the Midwest Block-a-thon
The newest idea on the street is blockchain technology. While it's not new by any stretch, it's rapidly gaining popularity as the go-to technology to build and develop. In both private spaces and corporate board rooms, people are having conversations about block chain and how it will revolutionize our world. Because of this, people like Edward Weniger and Kyle Tautenhan have started setting up groups to facilitate discussion and idea sharing about this topic. The founders of the Blockchain Development Group, and brains behind the Midwest Block-a-thon, the largest blockchain event in the region, Edward and Kyle talk about what to expect at this event, why blockchain is so intriguing, and how you can get involved.  This episode is guest hosted by Luke Hansen, founder of CompanyCam and a self-professed blockchain/bitcoin enthusiast.  Learn more at www.block-a-thon.com. 
Mar 27, 2018
31 min
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