On this episode, David sits down with strategy and design expert Anita Modha to look beyond logos, colors, and Instagrammable moments to what actually makes a hospitality brand memorable. Anita explains why great design starts with vision, culture, research, and a deep understanding of the people a brand intends to serve—and why the visual identity should be the final expression of that work, not the starting point.
David and Anita explore design as a competitive advantage, using storytelling and all five senses to create memorable experiences, balancing guest and employee needs, and getting more from the relationship between owners and designers. They also take aim at copycat design trends, discuss why designing for Instagram can undermine the actual guest experience, and examine the renewed appetite for authentic, real-world connection.
Along the way, they get into wallcoverings, tableside experiences, signature dishes and drinks, the Las Vegas “Death Ray,” flower walls, wings, and what operators can learn simply by listening to the people already inside their businesses.
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