B&T's Fast 30
B&T's Fast 30
B&T
Running for a snappy half-hour each issue (give or take), B&T's Fast 30 is your one stop shop for all things media, marketing and advertising.
B&T's Fast 30: Coronavirus calamity, AAP closes, Nike's Maria and Kobe ads & DDB's Ben Welsh
Welcome back to the first B&T Fast 30 podcast 2020. Better late than never, a motto we well and truly live by. In this episode, we're joined by DDB National chief creative officer Ben Welsh who helps us slice and dice the latest industry news including all things coronavirus, APP closing down, and Nike's Maria Sharapova and Kobe Bryant ads. We also do a deep dive with Ben to discuss why emotion is vital for effective ads, what marketers really want from agencies, why everyone's rehashing old ads, what's in the pipeline for DDB this year and a whole lot more. Thanks as always to our friends at Eardrum for their audio guidance. If you like what you're hearing, don't forget to subscribe.
Mar 5, 2020
38 min
B&T's Fast 30: Kim K & UberEats, Bonds' Xmas ad, Victoria's Secret, Cybertruck, plus an honest chat with two young strategists from M&C Saatchi & Clems BBDO
Welcome back to the latest episode of B&T's Fast 30 podcast. In this episode, we're discussing UberEats' iconic new ad, Victoria's Secret show axed, the homophobic tirade against Bonds' Xmas ad, and Disney+ entering the market and what it means for the proliferation of streaming services in Australia, plus Elon Musks' Cybertruck. Joining us to discuss the news we have two young adlanders: Vince Usher who's a strategist at Clemenger BBDO and Max Learmont who's a strategist at M&C Saatchi. We also get Max and Vince's perspective on what it's actually like being a young person in the industry, what a strategist actually does, whether strategists are still valuable, what the industry is getting both wrong and right, and we also ask the question: do young people have a strong enough voice in adland?
Nov 28, 2019
35 min
B&T's Fast 30: M&C Saatchi's Jaimes Leggett on that Tourism AU ad, industry viciousness, the holding company "death spiral", CMO churn and more
Welcome back to the latest episode of B&T's Fast 30 podcast (which today is more like Fast 47 - but for a very good reason!) In this special episode, M&C Saatchi CEO Jaimes Leggett joins us to discuss the news before we grill him on all things adland. We chat about that Tourism Australia ad, industry viciousness, The Monkeys leading Accenture Interactive and what it means for the industry, and loads more. We also chat to him about the holding company "death spiral", the M&C Saatchi agency model, personalised content vs max reach, the CMO churn, why M&C Saatchi won't buy businesses, how the culture of trust has improved churn rate, productivity and margins & are awards as important as they used to be? Thanks as always to our friends at Eardrum for their audio guidance. If you like what you're hearing, don't forget to subscribe.
Nov 17, 2019
47 min
B&T's Fast 30: Tourism Australia, Sexist Seafolly ad, House Rules, Shebah & VERSA CEO Kath Blackham
Welcome back to the latest episode of B&T's Fast 30 podcast! As usual, we're talking about this week's biggest media stories including Tourism Australia's latest campaign, the landmark House Rules case, a "sexist" Seafolly ad, the Age cartoon that caused an uproar, Warburton's pac mag's sale, plus campaigns from Shebah and Edelman. We also have a chat with digital experience agency VERSA CEO Kath Blackham about the future of voice tech, the demographic using it most, when voice tech will become mainstream, why brands need to start thinking about their voice tech strategy and more. Thanks as always to our friends at Eardrum for their audio guidance. If you like what you're hearing, don't forget to subscribe.
Oct 31, 2019
37 min
B&T's Fast 30: MasterChef judges, the "Poo Jogger", Victoria's Secret,  radio's down, new campaigns, plus media buyers on the upfronts
Welcome back to B&T's Fast 30 podcast. We're talking about this week's biggest media stories including 10's upfronts & new MasterChef judges, SCA and commercial radio's down, Victoria's Secret goes plus-size, the "Poo Jogger", Tetley's cold infusions campaign & Barnsy, Farnsy and Ahnsy's UberEats campaign. We also have a chat with head media buyers at GroupM (Nicola Lewis) and OMD (Jane Combes) about their thoughts on the upfronts so far and how they'll be investing in 2020. Thanks as always to our friends at Eardrum for their audio guidance. If you like what you're hearing, don't forget to subscribe!
Oct 18, 2019
40 min
B&T's Fast 30: Warburton's axe, WPP's new boss, radio ratings, DOOH hacking, old mate returns & Amazonia's Dwayne Martens
Welcome back to B&T's Fast 30 podcast. We're talking about this week's biggest media stories including Warburton yields his axe on Sunday Night, Jens Monsees makes a start at WPP, the recent radio ratings, 10's The Masked Singer success, DOOH hacking at Asics and the return of South Australia's old mate. We also have a chat with Amazonia founder Dwayne Martens about his highly successful health food business, including how he marketed to the masses before social media even existed, how to differentiate your brand in a crowded marketplace, and the importance of story, purpose & innovation. Thanks as always to our friends at Eardrum for their audio guidance. If you like what you're hearing, don't forget to subscribe!
Oct 3, 2019
29 min
B&T's Fast 30: Adam Ferrier & Damian Pincus join forces to discuss the big industry issues
Welcome back to B&T's Fast 30 podcast. We're talking about this week's biggest media stories includingThe Block's homophobic conundrum, Apple's new iPhone ad, Thinkerbell's 13Cabs ad, Cadbury's heart-warming campaign and Woolie's newest collectibles craze. We also have a chat with two of the biggest creative minds in the industry - Thinkerbell's Adam Ferrier and The Work's Damian Pincus. The guys share their thoughts on the pitch process, why ads aren't funny anymore and where's all the talent in adland gone? Thanks as always to our friends at Eardrum for their audio guidance. If you like what you're hearing, don't forget to subscribe!
Sep 19, 2019
32 min
B&T's Fast 30: It's Jonesy & Amanda! Plus, SA ad, Rove canned, cocaine challenge & Libra's #bloodnormal
Welcome back to B&T's Fast 30 podcast. As usual, we're talking about this week's biggest media stories including the "depressing" South Australia tourism ad, Saturday Rove getting the boot, the Coke Challenge, Libra's #bloodnormal campaign and Volkswagon's new logo. We also have a very honest and open chat about the industry with radio veterans Amanda Keller and Brendan "Jonesy" Jones. Thanks as always to our friends at Eardrum for their audio guidance. If you like what you're hearing, don't forget to subscribe!
Sep 5, 2019
32 min
B&T's Fast 30: Is Alan's time nigh?, Seven's new CEO, Vegemite vs. Marmite & Chiquita King on building an indie agency
As usual, we're talking about this week's biggest media stories including the continuing Alan Jones saga, Seven's new CEO, the Vegemite vs. Marmite war, Bob Irwin & Jimmy Fallon in trouble with PETA, a Magnum ad that landed the ice-cream company in hot water, and a German chocolate company with an aversion to fat kids and redheads. We also have a very insightful chat with ex-DDB managing partner Chiquita King who in recent months started creative agency Coffee Cocoa Gunpowder with ex-host Havas creative Ant Melder. Thanks as always to our friends at Eardrum for their audio guidance. If you like what you're hearing, don't forget to subscribe!
Aug 22, 2019
29 min
B&T's Fast 30: Sex on The Bachelor, PwC's Facebook research, advertising to men and Snapchat's Will Scougal
We are back with yet another episode of B&T's Fast 30 podcast, this time introducing some fresh new talent from the B&T team! As always, we run through the week's biggest media stories: the bachelor set to pop its cherry in first-ever sex scene, highlights from Advertising Week and the run-down on that PwC Facebook report - released now sans Nielsen data. We talk about the latest campaigns including the divisive Russel Howcraft campaign 'proud of coal', Leo Burnett's latest work for Bonds and Microsoft's piss-take of Apple in it's latest "Meet Mackenzie 'Mac' Book". And to top it all off, B&T editor-in-chief David Hovenden picks the brain of Snapchat Director of Creative Strategy Will Scougal, recorded at Cannes. Thanks as always to our friends at Eardrum for their audio guidance.
Aug 9, 2019
28 min
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