On this episode, Derrick sits down with our Boris Kezic, founder of Metcon Creative. Boris is someone that we consider to be our 'Brand Mentor,' and his company, Metcon Creative, specializes in brand strategy, brand identity, and website design for the health and fitness industry.

The purpose of this conversation was three-fold:

1) Share the Metcon Creative story, mission, and values

2) Explain the importance and value of brand

3) Share our experience working with Boris

We hope that you enjoy the conversation, the insights, and most importantly, the time, energy, and effort that we (especially Boris) have invested in creating the Ballistic Performance brand.