Baer Den Podcast

Baer Den

Baer Performance Marketing
Baer Den is presented by Baer Performance Marketing. Baer Performance Marketing wants to offer advice for marketing, social media and public relations. We also want to give back to our clients and local small businesses to connect with them and discuss the climate of owning businesses and pivoting marketing strategies. We would love for you to share our episodes and we hope you find value within our podcast. Enjoy.
Baer Necessities Audio Digest - 8 Common Email Marketing Mistakes to Avoid
Each piece of your marketing campaign needs attention to detail. With your email marketing, you need to ensure your design, structure and embedded links are done with intent and purpose. Listen to the audio version of our recent blog, ๐Ÿ– ๐‚๐จ๐ฆ๐ฆ๐จ๐ง ๐„๐ฆ๐š๐ข๐ฅ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐Œ๐ข๐ฌ๐ญ๐š๐ค๐ž๐ฌ ๐ญ๐จ ๐€๐ฏ๐จ๐ข๐, to improve the quality of your email marketing and potentially increase your open rate. . . Written: ๐Ÿ– ๐‚๐จ๐ฆ๐ฆ๐จ๐ง ๐„๐ฆ๐š๐ข๐ฅ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐Œ๐ข๐ฌ๐ญ๐š๐ค๐ž๐ฌ ๐ญ๐จ ๐€๐ฏ๐จ๐ข๐
Mar 8, 2022
6 min
Baer Necessities Audio Digest - How to Identify, Measure & Achieve Marketing Goals with Google Ads
The value in using Google Ads in your marketing strategy can be massiveโ€”if executed and analyzed properly. Learn how to run your Google Ads account and what metrics to observe by listening to the audio version of our most recent #BaerNecessities blog, ๐‡๐จ๐ฐ ๐ญ๐จ ๐ˆ๐๐ž๐ง๐ญ๐ข๐Ÿ๐ฒ, ๐Œ๐ž๐š๐ฌ๐ฎ๐ซ๐ž & ๐€๐œ๐ก๐ข๐ž๐ฏ๐ž ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐†๐จ๐š๐ฅ๐ฌ ๐ฐ๐ข๐ญ๐ก ๐†๐จ๐จ๐ ๐ฅ๐ž ๐€๐๐ฌ. . . Written: How to Identify, Measure & Achieve Marketing Goals with Google Ads
Mar 1, 2022
5 min
Episode #13 - Mike Mitch, Director of Marketing and Creative at Portesi Italian Foods
Another Baer Den episode where we interview a small business marketing personality. Matt Froehlich welcomes Mike Mitch the Director of Marketing and Creative for Portesi Italian Foods to the podcast. They discuss Mike's journey during the early days into the marketing industry, his transition to working within the family business and how those two opportunities combined themselves into a marketing career. Listen, Share, Like and Subscribe!
Feb 25, 2022
48 min
Baer Necessities Audio Digest - The Pros and Cons of the Gig Economy
While generations phase in and out of the workforce, trends change. A recent trend, โ€œgigs,โ€ is having multiple jobs that allow you to achieve the salary of a full-time worker while having the freedom of a part-time employee. Learn about the pros and cons of gigs by listening to the audio version of our recent blog below. . . Written: The Pros and Cons of the Gig Economy
Feb 22, 2022
3 min
Baer Necessities Audio Digest - Creating Order Out of Social Media Chaos
Establishing a foundation of processes and systems is extremely important for a business to thrive. The same ideas should be implemented for your businessโ€™ social media accounts. Find a balance of efficiency and creative freedom within your social media accounts by reading our most recent blog, ๐‚๐ซ๐ž๐š๐ญ๐ข๐ง๐  ๐Ž๐ซ๐๐ž๐ซ ๐Ž๐ฎ๐ญ ๐จ๐Ÿ ๐’๐จ๐œ๐ข๐š๐ฅ ๐Œ๐ž๐๐ข๐š ๐‚๐ก๐š๐จ๐ฌ. . . Written: ๐‚๐ซ๐ž๐š๐ญ๐ข๐ง๐  ๐Ž๐ซ๐๐ž๐ซ ๐Ž๐ฎ๐ญ ๐จ๐Ÿ ๐’๐จ๐œ๐ข๐š๐ฅ ๐Œ๐ž๐๐ข๐š ๐‚๐ก๐š๐จ๐ฌ
Feb 15, 2022
4 min
Baer Necessities Audio Digest - Voice Search: 5 Tactics to Rank Better
Do you ever talk to your smartphone, ask it a question and wonder why you were served that exact information? Just like when typing in a query through Google or Bing, there are ways certain content ranks higher in search results. Listen to the latest audio version of our blog, ๐•๐จ๐ข๐œ๐ž ๐’๐ž๐š๐ซ๐œ๐ก: ๐Ÿ“ ๐“๐š๐œ๐ญ๐ข๐œ๐ฌ ๐ญ๐จ ๐‘๐š๐ง๐ค ๐๐ž๐ญ๐ญ๐ž๐ซ, to better understand how to optimize your business during a voice search. . . Written: ๐•๐จ๐ข๐œ๐ž ๐’๐ž๐š๐ซ๐œ๐ก: ๐Ÿ“ ๐“๐š๐œ๐ญ๐ข๐œ๐ฌ ๐ญ๐จ ๐‘๐š๐ง๐ค ๐๐ž๐ญ๐ญ๐ž๐ซ
Feb 15, 2022
6 min
Baer Necessities Audio Digest - Leveraging Nostalgia for Marketing Success
What can nostalgia do for your brand? Nostalgia can tap into consumer emotion which is a huge aspect to selling! Listen to the audio version of our blog, ๐‹๐ž๐ฏ๐ž๐ซ๐š๐ ๐ข๐ง๐  ๐๐จ๐ฌ๐ญ๐š๐ฅ๐ ๐ข๐š ๐Ÿ๐จ๐ซ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐’๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ, to learn how you can incorporate it into your own strategy. . . Written: ๐‹๐ž๐ฏ๐ž๐ซ๐š๐ ๐ข๐ง๐  ๐๐จ๐ฌ๐ญ๐š๐ฅ๐ ๐ข๐š ๐Ÿ๐จ๐ซ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐’๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ
Feb 1, 2022
6 min
Baer Necessities Audio Digest - How to Improve Website Conversions
Do visitors to your company website tend to come and go and, unfortunately, leave without you ever hearing from them? Listen to the audio version of our new blog, ๐‡๐จ๐ฐ ๐ญ๐จ ๐ˆ๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ž ๐–๐ž๐›๐ฌ๐ข๐ญ๐ž ๐‚๐จ๐ง๐ฏ๐ž๐ซ๐ฌ๐ข๐จ๐ง๐ฌ, for ideas on how to make your website more effective. . . Written: ๐‡๐จ๐ฐ ๐ญ๐จ ๐ˆ๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ž ๐–๐ž๐›๐ฌ๐ข๐ญ๐ž ๐‚๐จ๐ง๐ฏ๐ž๐ซ๐ฌ๐ข๐จ๐ง๐ฌ
Jan 25, 2022
4 min
Episode #12 - Nick Meisner, Vice President of Digital Marketing at Discover Green Bay
Season 2 of Baer Den launches as Green Bay, Wisconsin hosts an NFL playoff game. Matt Froehlich is joined by Nick Meisner, Vice President of Digital Marketing at Discover Green Bay. They discuss the impact that Discover Green Bay has on the community, how they are funded, Nick's favorite attractions in the area, events coming to Green Bay and how marketing has changed during his 11 years in the industry. All that and more on the latest #BaerDen podcast episode.
Jan 21, 2022
47 min
Baer Necessities Audio Digest - Top 8 Digital Marketing Strategies You Need For 2022
A new year is here and it is time to take inventory of your current digital marketing strategy. Whether you use one or two digital tactics or have an entire toolbox full, listen to the audio version of our blog, ๐“๐จ๐ฉ ๐Ÿ– ๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐ž๐ฌ ๐˜๐จ๐ฎ ๐๐ž๐ž๐ ๐…๐จ๐ซ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ, for inspiration in 2022. . . Written - ๐“๐จ๐ฉ ๐Ÿ– ๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐ž๐ฌ ๐˜๐จ๐ฎ ๐๐ž๐ž๐ ๐…๐จ๐ซ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ
Jan 18, 2022
10 min
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