The pervasive influence of social media in today’s society has undoubtedly reshaped how we communicate - offering limitless connectivity while also allowing people the opportunity to create whatever persona or dream life they want, all for a social media highlight reel. The blurring of reality and fiction poses an interesting topic to discuss - giving rise to misinformation, cyberbullying, and the ultimate in cringe content – all for a ‘like.’ In the digital age where creators are going out of their way for engagement and validation – where is the line being authentic and cringe?