Back Row with Amy Odell
Back Row with Amy Odell
Amy Odell
'Matcha, Pilates, Alo' Enters Its Flop Era: Inside the Influencer Recession
38 minutes Posted Aug 17, 2026 at 9:00 am.
Introduction
What is the "influencer recession"?
The clipping economy & fake virality
Audrey Peters & the $25 DoorDash coffee
Why the Alo yacht flopped
Why Birkins are embarrassing now
The OpenAI influencer farm trip
Brands manufacturing their own rage bait
How Substack changed the game
Is rage bait losing its power?
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38:52
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Show notes
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Is everything on social media — even lifestyle content — just rage bait now? New York Magazine features writer Rebecca Jennings joins Amy to unpack her hit Vulture piece on the "influencer recession," when aspirational content no longer works and creators have to come up with "brand-safe rage bait." What does this mean both for the content landscape but also, for rage itself?
CHAPTERS
Read Rebecca's story: The Influencer Recession — https://www.vulture.com/article/influencer-recession-audrey-peters-interview.html
Edited by Chrissi Harris.
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