From Purses to... Pot?! from Back Row with Amy Odell

From Purses to... Pot?!

44 minutes Posted Jun 29, 2026 at 10:00 am.

Introduction

From Gucci PR to Founding Edie Parker

The Kate Hudson Met Gala Bag That Started It All

Why She Pivoted to Cannabis

Why You Have to Be Vertically Integrated in Every State

The Stripes That Are "Too Appealing to Children"

What Trump's Rescheduling Order Actually Changes

Celebrity Campaigns: Pat Cleveland, Gabby Windey, and More

Why No Institutional Investor Will Touch Cannabis

Did the Cannabis Pivot Scare Off Handbag Customers?

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Get 15 percent off Edie Parker with the code AMY15: https://edie-parker.com/

Brett Heyman launched Edie Parker as a luxury handbag business. Her acrylic clutches became a hit with Met Gala-going celebrities. Despite her success with accessories, she decided to pivot to a uniquely challenging industry: legal cannabis.

She talks about what she learned working in Gucci PR during the Tom Ford era, why she entered the cannabis business, and the stigma she's still fighting.

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