It started with turkey meatballs and ended with an endorsement deal that led the internet to call her "Gwynicide." Gwyneth Paltrow has had quite a slew of viral moments this month. I sat down with branding expert and sociologist Ana Andjelic — CMO, author of the Sociology of Business newsletter, and host of the Hitmakers podcast — to talk about what this means (if anything) for Brand Gwyneth. CHAPTERS:📰 SUBSCRIBE to the Back Row Newsletter: https://www.backrow.net/subscribeAmy's Gwyneth book: https://www.simonandschuster.com/books/Gwyneth/Amy-Odell/9781668005774Follow Ana Andjelic:📸 Instagram: https://www.instagram.com/ana_andjelic/↳ Sociology of Business: https://andjelicaaa.substack.com/🎙️ Hitmakers podcast: https://open.spotify.com/show/3pmW3iyjF9pl65QgVcabPKLearn more about your ad choices. Visit megaphone.fm/adchoices