Back Row with Amy Odell
Back Row with Amy Odell
Amy Odell
What Everlane's Sale to Shein Means for 'Sustainable' Fashion
36 minutes Posted Jun 3, 2026 at 10:00 am.
– Breaking Down the Shein Everlane Acquisition
– Shein’s Innovative Instant Fashion Model
– How Everlane Ended Up in Bed with L Catterton
– Ken’s Take on the Future of “Sustainable” Fashion
– The Greenwashing Problem
– Everlane’s Radical Transparency Promise
– The Status of the New York Fashion Act
– Why Does Shein Even Want Everlane?
– Which Brands Could Be Next?
– Ken’s Advice for Sustainable Consumers
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Sustainable fashion darling Everlane just sold to Shein, the industry's least sustainable company. What does this shocking deal say about both companies, along with the state of "sustainable" fashion?
I spoke with Ken Pucker, former Timberland COO and professor at Tufts University, one of my favorite experts on this topic. He explains why Everlane was never all that "sustainable," why Shein would want this, and why it's hard to be optimistic about the future of fashion.
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