B2B SaaS CEOs
B2B SaaS CEOs
Josef Fallesen
80. What's the journey of your ideal customer persona? - Ivan Maryasin (Monite)
34 minutes Posted Dec 25, 2023 at 4:00 am.
Who is Ivan?2:05 - Monite's elevator pitch.3:30 - Why he and his co-founder started Monite.5:45 - 5 quick ones9:00 - The most critical factors to being able to double their MRR every quarter this year.11:20 - External question from Madeleine Arndt from Saleshub: What is the biggest threat against your company in the closest two years?"14:00 - The worst things Ivan has gone through as an entrepreneur?16:00 - What Ivan do when he feels the imposter syndrome18:30 - A topic of Ivan's choice: The journey of your ideal customer persona25:00 - Marketing: The channel that generates the most leads for Monite right now.26:20 - The best way to do outreach to Ivan.28:30 - How the startup world is changing rapidly.30:15 - His book recommendations32:15 - The top things he would tell his younger self.-These are the books Ivan recommended:What You Do Is Who You Are - Ben HorowitzScaling people - Claire Hughes Johnson-Do you want to get more booked meetings? Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.Try Vaam for free on vaam.io.-Ivan's company Monite helps businesses add invoicing & payables automation to the product.Read more about Monite on: https://monite.com/.-The music: Learning - Averro, AROM, Tore Phttps://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444 Hosted on Acast. See acast.com/privacy for more information.
0:00
34:22
Download MP3
Show notes
What's the journey of your ideal customer persona?Ivan Maryasin from Monite in B2B SaaS CEOs.We discussed the importance of going through the journey of your ideal customer persona before thinking about growth, what to do when you feel imposter syndrome, why honesty towards yourself is the hardest thing about GTM, how the startup world is changing rapidly, and much more.-Timeline:1:30 - Who is Ivan?2:05 - Monite's elevator pitch.3:30 - Why he and his co-founder started Monite.5:45 - 5 quick ones9:00 - The most critical factors to being able to double their MRR every quarter this year.11:20 - External question from Madeleine Arndt from Saleshub: What is the biggest threat against your company in the closest two years?"14:00 - The worst things Ivan has gone through as an entrepreneur?16:00 - What Ivan do when he feels the imposter syndrome18:30 - A topic of Ivan's choice: The journey of your ideal customer persona25:00 - Marketing: The channel that generates the most leads for Monite right now.26:20 - The best way to do outreach to Ivan.28:30 - How the startup world is changing rapidly.30:15 - His book recommendations32:15 - The top things he would tell his younger self.-These are the books Ivan recommended:What You Do Is Who You Are - Ben HorowitzScaling people - Claire Hughes Johnson-Do you want to get more booked meetings? Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.Try Vaam for free on vaam.io.-Ivan's company Monite helps businesses add invoicing & payables automation to the product.Read more about Monite on: https://monite.com/.-The music: Learning - Averro, AROM, Tore Phttps://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444 Hosted on Acast. See acast.com/privacy for more information.