Who is Christoffer?4:00 - Optio's elevator pitch.5:10 - Why he and his co-founders started Optio.7:00 - 5 quick ones10:15 - External question from Josef's co-founder, Hampus Persson at Vaam:"What's one of the worst mistakes you have ever made, connected to business?"13:00 - A topic of Christoffer's choice: Taxation on equity incentives18:00 - Go-to-Market strategy.22:00 - Marketing: The channel that generates the most leads for them right now.24:30 - The best way to do outreach to Christoffer.28:00 - His book recommendations29:30 - Why Peter Pan is a rolemodel.30:30 - The top things he would tell his younger self.-These are the books Christoffer recommended:High Growth Handbook - Elad GilThink Like a Monk - Jay Shetty-Do you want to get more booked meetings? Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.Try Vaam for free on: https://www.vaam.io/.-Christoffer's company Optio helps businesses incentivize employees, manage equity, stay compliant, and report costs with our software and advisory.Read more about Optio on: https://www.optioincentives.com/.-The music: Learning - Averro, AROM, Tore Phttps://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444 Hosted on Acast. See acast.com/privacy for more information.