Show notes
Michelle Griffin is a personal brand coach and a highly visible educator on LinkedIn for personal brand development. Morgan sits down with Michelle to break apart her 7 step framework to building personal brands, how to keep it personal *and* professional, and building partnerships + community through personal branding. Whether you’re a sales professional at a company or looking to spin up a side hustle, this episode breaks down all the personal branding insights you need to succeed. Connect with Michelle GriffinLinkedInWebsiteIn this episode, we cover:Why you need to develop a personal brand (1:30)How to develop expertise and authenticity (3:00)Michelle’s 7 step framework (7:30)Common mistakes people make in personal branding (19:00)Balancing promotion with branding (22:25)Personal branding for employees (25:45)Creating your unique voice (30:00)How to build partnerships (35:30)Creating community through branding (39:25)Michelle’s Power Hour (43:10)Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickettFollow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmithJoin the 1Up Club to power up your prospecting. Get access to power plays, special briefings, and even DIY enablement docs that help you prospect better. Learn more at b2bpowerhour.com/join.