Nick joined UnboundB2B to discuss building better buyer's journeys. He dives into the customer insights and value delivery necessary to succeed in modern B2B buying journeys. It's no secret that "why now" is one of our favorite questions to ask. Nick dives and explains how "why now" can entirely transform the outbound motion, the customer experience, and building a buyer's journey. Forget personas, forget industries, and start building buyer journeys that are relevant to actual customers.Follow Nicholas Thickett on LinkedIn:<a href="https://linkedin.com/in/nicholasthickett"> https://linkedin.com/in/nicholasthickett</a>Follow Morgan Smith on LinkedIn:<a href="https://linkedin.com/in/morganjsmith"> https://linkedin.com/in/morganjsmith</a>Join the 1Up Club to power up your prospecting. Get access to power plays, special briefings, and even DIY enablement docs that help you prospect better. Learn more at <a href="https://b2bpowerhour.com/join">b2bpowerhour.com/join</a>.

74. LinkedIn Profile Review Extravaganza #1

Nick's a seller. Morgan's a marketer. We align go-to-market teams together to win the RIGHT business with better experiments. Tune in for live shows and interviews that will help you learn what to test and try so you can sell (and market!) better to your customers and prospects.