Show notes
Morgan sits down with Jessie Lizak, Head of Marketing at BDEX. They kick-off the conversation with a dive into first-party data strategies and driving consensus around data in an organization. Then they have a wide-ranging conversation on marketing’s role in revenue creation, whether RevOps matters, content performance metrics, freeing your team from controlling messaging, and serving complex buying journeys. Get ready for a fun, wide-ranging conversation! Connect with Jessie LizakLinkedInWebsiteIn this episode, we cover:First-party data strategies (2:00)Machine learning (9:00)Key marketing metrics (10:50)Why sales backgrounds matter (12:50)Does RevOps matter? (14:30)Content performance metrics (19:30)Whether teams need controlled brand messaging (24:30)New-school mentality for CMOs and sales teams (27:10)Serving different stages of the buying journey (30:00)Helping sales teams (33:10)Staying consistent with prospects (36:05)Jessie’s Power Hour (38:20)Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickettFollow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmithJoin the 1Up Club to power up your prospecting. Get access to power plays, special briefings, and even DIY enablement docs that help you prospect better. Learn more at b2bpowerhour.com/join.