Great marketing ideas come naturally to you. But will others recognize and join your vision? Our sophomore episode of the ongoing Hired miniseries - about the experiences of recently hired CMOs - digs into the obstacles and solutions to generating buy-in for your marketing program. Our guest is Frances Zelazny, the CEO at Anonybit, a startup that focuses on decentralized biometrics. Prior to joining Anonybit, she was the CMO at Signals Analytics and Chief Strategy and Marketing Officer at BioCatch. With two-decades of experience, Frances shared with us a wealth of experience at tech startups and what it takes to sell your vision.

You're a new CMO with too much on your plate. Where do you start? Avoid getting overwhelmed by learning best practices to assess resources and identify gaps.

Every great marketing project starts with a brief. This is your B2B Marketing Brief. Brought to you by Beacon Digital, B2B Marketing Brief is a podcast by marketers, for marketers, and delves into their unique challenges and successes. Unlike B2C marketing, B2B is still fine-tuning its strategies and voice. Join co-hosts John Walker and Samantha Spoto for insightful interviews with B2B marketing experts. Discover what steps successful marketing heads took during their early careers and how they managed aggressive growth goals. Each season is a compact four-episode mini-series that focuses on one theme. Listen to an entire mini-series or individual episodes, which unpack specific marketing tactics.