Every B2B brand knows how important it is to have a presence on LinkedIn. The rollout of LinkedIn Newsletters last year allows businesses to create and publish long-form content. In this episode of B2B Bite-sized, Adrianna Wardzała, marketing consultant and founder of SUUR marketing agency, talks to us about this new LinkedIn feature.

We all know video marketing is one of the most important marketing channels today, and we also know just how crucial personalization is to your audience. Neha Pujari, Sr Marketing Manager at Blazeclan Technologies, explores personalization in video content, looking at the benefits, how they can be incorporated into a video marketing strategy, and which kinds of videos you should be producing for your brand.

Has your content team been keeping up with the ever-changing media landscape? Brendan Murray, Head of Content and Communications at Zai, joins us to talk about the importance of media diversification in content, and how he drew on his experience in journalism to create a newsroom structure for his content team.

Trends may seem fleeting, but if you’re not keeping on top of them it’s easy to get left behind. In this episode of our content series, we dive into five key trends we expect to see from content marketing: end-to-end content experiences, personalized content, media diversification, AR content, and content for customer retention.