Claire Carlile joins me on the Azeem Digital Asks podcast to discuss how you can find, and carve out your niche in the marketing industry.   Claire Carlile is a Local Search Expert at BrightLocal and Head of Pencils at Claire Carlile Marketing, and is someone who is incredibly well respected in the industry. It was a pleasure to interview her.  In this episode, we discuss:   - What finding and carving out your niche means.  - What impact she thinks the pandemic has had on the way people work and find their niche.  - Why finding a niche is important.   - Her thoughts on the theory that people should be generalists over specialists.   - Advice for someone who's just starting out in terms of finding their niche   ...and much more!   As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!   Useful links:   Podcast Anchor Page: https://anchor.fm/azeemdigitalasks   My Twitter page: https://twitter.com/AzeemDigital   My website: https://www.iamazeemdigital.com/   Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/   Claire's Twitter: https://twitter.com/Clairecarlile   Claire's course: https://academy.brightlocal.com/

Head of SEO communications at Wix, Crystal Carter joins me on the show to share her reasons on why SEO should be seen as a team sport, and not something that should be looked at in isolation.  *As a reminder, you can now get this podcast in video form too, on either Spotify, or YouTube. Use the anchor.fm link below to choose your preferred platform.* In this episode, we discuss: What makes SEO a team sport. When she thinks SEO changed to become a team sport. Examples of this in action. How SEO's can ensure they can be team players. Why she thinks this is important. Advice for businesses who are yet to work in this way. ...and much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! **FULL EPISODE TRANSCRIPT AVAILABLE AT https://iamazeemdigital.com/blog/crystal-carter-podcast-interview/** Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/ Crystal's Twitter: https://twitter.com/CrystalontheWeb

Hello new subscribers and hello 2022...the Azeem Digital Asks podcast is BACK with a bang! If you listen on Spotify, you can now get a video version of this podcast. I'll also upload it to YouTube. Joining me on the first episode of season 3 is the awesome Jasmine Granton, Digital PR Team Lead at Evolved, conference speaker, and co-founder of Chalkboard Creative. In this episode, we discuss: What Digital PR is, the changes she has seen since she has been in the industry. The things she has learned from changing jobs in the last 12 months. What routes are available for people working in Digital PR to progress into. Advice for a junior level Digital PR do to gain those management skills? What she things makes a good Digital PR manager, and leader. How to balance being friendly with professionalism. Her idea of 'how you can help yourself and make sure you’re helping your manager help you be promoted' - and how to do it. ...and much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! **FULL EPISODE TRANSCRIPT AVAILABLE AT https://iamazeemdigital.com/blog/jasmine-granton-podcast-interview/** Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/ Jasmine's Twitter: https://twitter.com/GrantonJasmine

Hello! A very short thank you message to everyone that has appeared as a guest, shared the episodes, and generally supported this podcast in 2021. I'm now taking a short (well-earned!) break - and will be back in 2022. In the meantime, I'd love it if you subscribed, and left a rating and/or a review on your preferred listening platform, some of which include: Apple Podcasts Spotify Google Podcasts Thank you in advance - stay safe, stay healthy, and get ready for more digital marketing podcast goodness in 2022! Azeem

For the season 2 finale of the Azeem Digital Asks podcast, the incredible Ross Simmonds joins me on the show to discuss getting content distribution right. If you don't know or follow Ross, you absolutely should. He regularly shares content on multiple platforms that make you think differently about how you are conducting your marketing endeavours. He is the founder of Foundation Marketing, a content marketing agency that combines data and creativity to develop & serve ambitious brands. Foundation Marketing provides content marketing services to organisations all over the world ranging from some of the fastest-growing startups & consumer products to global Fortune 500 brands. Ross and the team at Foundation have launched marketing initiatives that reach millions of people on channels like Instagram, Slideshare Facebook, Twitter, YouTube, and more. In this episode, we discuss: Why content distribution is important. How long it took Ross to understand the nuances of each channel. Examples of brands/companies who've got distribution wrong. How people can start to address their distribution strategies. What advice he would give to those who feel the same message should be distributed across multiple channels. How much distribution is too much - knowing how to balance promotion and over-promotion. ...and much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! **FULL EPISODE TRANSCRIPT AVAILABLE AT https://iamazeemdigital.com/blog/ross-simmonds-podcast-interview/** Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/ Ross's Twitter: https://twitter.com/TheCoolestCool The Azeem Digital Asks Podcast will return in 2022 - happy holidays!

The brilliant Vikki Ross joins me on the show to discuss why tone of voice is important in your messaging. I really enjoyed this one and learned a LOT. Vikki has been writing copy for major global brands for 24 years. She specialises in branding and tone of voice and travels the world telling businesses how to talk. They ask her to - she doesn't just turn up and shout through their window. She mentors at the most-awarded ad school, School of Communication Arts 2.0. She judges at international industry award competitions. She runs copy masterclasses for D&AD and speaks at global events. On Twitter, she created #copywritersunite - a hashtag to support and celebrate copywriters. Creative Equals named her one of the industry's Top 30 Female Creative Leaders, The Dots named her one of the Top 100 Trailblazers redefining the creative industry and Women in Marketing gave her a Special Award for Outstanding Contribution to Marketing. In this episode, we discuss: How to define what tone of voice is. The damage that having a wrong tone of voice can have on a brand. How much emphasis brands should place on tone of voice. The benefits of having the right tone of voice. What she would say to someone who feels that tone of voice isn't a priority Tips for those who want to take an inward look at their brands tone of voice in order to understand if it's right for their customers or not. ...and more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/ Vikki's Twitter: https://twitter.com/VikkiRossWrites Vikki's Article: https://www.linkedin.com/pulse/bit-branding-vikki-ross

The zestful Andrew Cock-Starkey (Optimisey) joins me on the podcast to discuss how to conduct organic competitor research. Andrew runs an SEO consultancy in Cambridge, and also runs a series of events for learning, networking and sharing about SEO too, as well as being hands down, one of the nicest people in this industry, who I just had to get onto the podcast to share his knowledge. In this episode, we discuss: The benefits of conducting competitor research organically. How often he would advise people to look at their competitors organically. The most common mistakes he's seen when people undertake this activity. For those who are new to the industry and want to start looking into this area, recommendations on where to begin. How to manage time and ensure that you don't spend too much time looking into competitor performance. ...and much more! ** FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/andrew-optimisey-podcast-interview/** A huge thank you to SE Ranking for sponsoring this episode. You can get a 14 day free trial of the tool and learn more by clicking here. As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/ Andrew's Twitter: https://twitter.com/Optimisey

The awesome Amanda Milligan joins me on the show to discuss how to build authority in digital marketing. Amanda Milligan is the Head of Marketing at Stacker, a data journalism platform and newswire that also partners with brands to create and distribute content to build brand awareness and links. With a degree in journalism and a decade in content marketing, she’s spent her career helping brands harness the intersection of content and SEO. Her expertise has been published in Entrepreneur, Forbes, TechCrunch, Search Engine Land, Moz, The Next Web, and more, and she’s spoken at industry-leading events, including SMX, MozCon, BrightonSEO, and Pubcon. In this episode, we discuss: How to define authority What makes a brand authoritative The value there is in brands seeking to build/grow their authority The common mistakes people make when going through this authority building process How brands with more authority stand out from those who don't What response she would give to a C-suite/senior manager who isn't interested in building authority ...and much more! ** FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/amanda-milligan-podcast-interview/* As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/ Amanda's Twitter: https://twitter.com/millanda

The wonderful Andy Thornton joins me on the show to discuss the important topic of LGBTQ+ inclusion in the marketing sector. Andy Thornton is a Digital Marketing Executive for Noisy Little Monkey and a Stonewall LGBTQ+ Person of Faith Rolemodel. They trained with the School of Sexuality Education and have delivered workshops on LGBTQ+ identity and inclusion to schools, universities and even festival-goers!  Andy has a sociology background and won the Peter Cressey Award at the University of Bath in 2020. He's done research into Queer and religious exclusion and have written, illustrated, and published a children's book called Rebekah's Secret Grandpa. Their current obsessions are TikTok marketing, Trans rights and tea. In this episode, we discuss: Defining what it means to be a marketer who is part of the LGBTQ+ community. Why pronouns/identity are important to address as marketers? Examples of brands/companies who tackle the issue of community inclusion well. Resources to learn more about this for those who are new to this area. What should non-LGBTQ+ marketers do to make workplaces more inclusive. Advice for queer marketers struggling in non-inclusive workplaces who don't know where to start. ...and much more! ** FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/andy-thornton-podcast-interview** As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/ Andy Twitter: https://twitter.com/humansatsuma

The brilliant Jessica Pardoe joins me on the show to discuss how best newcomers can start their marketing career, and how to avoid burnout too - as well as a few more tips thrown in! Jessica is a PR Account Manager at Source PR in Cheshire, and you'll regularly find her on social media sharing her knowledge, and helping others. In this episode, we discuss: Thinking of her own career, what the one thing is that she wishes she could go back and do differently when she started. What she thinks some of the common misconceptions are that people have when starting their marketing careers. One piece of advice she could give someone who is brand new to the industry. Tips for newcomers to the industry who are often keen to progress quickly and preventing overwork. What people can do to prevent burnout. How has the pandemic changed PR? Advice from Jess on how to settle into a new job when on-boarding is purely remote. ...and much more! ** FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/jessica-pardoe-podcast-interview** As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/ Jessica Twitter: https://twitter.com/jessicapardoePR