Welcome to Summer Throwbacks, where we revisit some of Awkward Silences' most memorable episodes.

This week, Andrea Amoros, a Senior Principal Researcher at Ingram Micro talks strategic research (which is different from a research strategy). Andrea shares her definition of strategic research, its value for a company, and showcasing that value for stakeholders and partners.

Strategic Research Resources

• What is a UX Research Strategy?
• Creating ROI from User Research
• Strategic vs Tactical Research Projects