Automated Up
Automated Up
Carla Erskin
Here on the Automated Up Podcast, we cover all things sales funnels, automation, email marketing solutions, and entrepreneurship for Black women bosses who are ready to organize their businesses, reclaim their time, and increase their profit. Join us for discussions, interviews, and commentary as we navigate the ins and outs of leveraging automation and sales funnels to establish healthy businesses.
6 Lessons from 6 Years
On this episode 7 of the Automated Up Podcast Carla Erskin celebrates her 6th year as an entrepreneur!  She shares six of the most valuable lessons she has learned about business and entrepreneurship over the years. Do you need to pivot? Do you need to invest more into your business? Get a pen, paper, and get ready to learn invaluable lessons to help you on the entrepreneurial journey. Discussed on this episode: Six lessons learned about entrepreneurship   00:00 Intro 01:11    What I’ve been up to, about this week’s episode 03:23    Lesson 1 – Don’t be afraid to pivot 06:55    Lesson 2 – Focus 08:40    Lesson 3 – Invest-Time, Money 10:33    Break - Automated Up Academy invitation 11:13    Reclaiming Boss 11:58    Recap of the first 3 lessons 12:11    Lesson 4 – Coaching 13:33    Lesson 5 – Mindset 16:45    Book recommendations 17:37    Lesson 6 – Community 20:20    Wrap Up 21:01    Outro Join the Automated Up Academy https://www.bossingly.com/aua Where to find Carla https://www.bossingly.com https://www.instagram.com/bossingly Stay connected! Is there a topic you’d like covered on the podcast? Submit it at [email protected]                
Jun 23, 2022
21 min
Strategies to Attract the Right Clients to Your Email List
Are you looking for simple, proven strategies to grow your email list? On episode 6 of the Automated Up podcast Carla shares the top 10 tested and easy strategies to attract your ideal clients and get them on your email list. Whether you’ve already started your email list, or you have no idea where to start, this is the episode for you. Let’s dive in!   Things discussed on this podcast: Strategies to attract your ideal client How to grow your email list   00:00 Opening 00:46 Intro 01:57 On this week’s episode/Strategies 03:10 Creating valuable content 05:33 Create popups 07:21 Landing page 09:00 Lead magnets 10:50 Giveaway 11:40 Break/Automated Up Academy 12:24 Content upgrades 14:31 Create a tool 16:17 Quizzes 18:50 Share in email 20:17 Link in email signature 21:05 A/B testing 22:37 Wrap up 23:13 Outro https://www.bossingly.com/aua Where to find Carla https://www.bossingly.com https://www.instagram.com/bossingly Stay connected! Is there a topic you’d like covered on the podcast? Submit it at [email protected]
Jun 16, 2022
23 min
My Big Scary Investment
On episode 5 of the Automated Up podcast Carla Erskin discusses the big scary investment she made in her business. She shares her experience, the return she got on her investment and encourages listeners to take the leap and invest in their businesses without fear and apprehension. Things discussed in this episode Investing in your business Overcoming fears and apprehensions about investing in your business My big investment 00:00 Intro 01:10 On this week’s episode 02:04 Investing 02:39 What is an investment 05:03 Investing vs spending 07:20 Mindset/Fear and apprehension           08:50 Mindset 10:52 Break-Automated Up Academy invitation 11:32 My big scary investment 18:12 Invest/Shift in mindset 19:50 Taxes 20:15 Wrap up 20:52 Outro Join the Automated Up Academy https://www.bossingly.com/aua Where to find Carla https://www.bossingly.com https://www.instagram.com/bossingly Stay connected! Is there a topic you’d like covered on the podcast? Submit it at [email protected]
Jun 13, 2022
21 min
Landing Pages That Covert
In episode 4 of the Automated Up Podcast Carla revisits the discussion about landing pages. She talks in detail about the top issues with landing pages and goes in even further to provide solutions. Do you have a good call to action? Do you have a compelling offer? Get a pen, and paper and get ready to learn how to create a landing page that converts. Things discussed in this podcast: Landing pages Landing page problems and how to fix them 00:00 Masterclass 01:03 Welcome 2:05 Landing pages 4:10 Recap of episode 3 4:41 Problem number 1 – Poor conversion rates 5:42 Problem number 2 - Call to Action 7:13 Problem number 3 - Compelling offer 8:03 Next thing - Your form is too long 08:29 Solutions 11:22 Break-Automated Up Academy invitation 12:02 Welcome back 12:12 Top issues with landing pages 12:52 Problem 2 - High bounce rates 14:20 Another problem - Not mobile-friendly 16:25 Problem 3 - Driving traffic to another page 17:28 Wrapping up 18:37 Outro Join the Automated Up Academy https://www.bossingly.com/aua Where to find Carla https://www.bossingly.com https://www.instagram.com/bossingly Stay connected! Is there a topic you’d like covered on the podcast? Submit it at [email protected]        
May 26, 2022
19 min
Live Coaching: Ladi Keara
Join Carla Erskin for episode 3 of the Automated Up podcast. In this episode, Carla talks about landing pages and interviews guest Ladi Keara. She takes you through an audit of Ladi Keara’s landing page using the same 15-point checklist she uses with her clients. Grab a pen and let’s dive in! Things discussed in this podcast: Landing pages Audit of a landing page Timestamps: 00:09 Intro 1:13 Greeting/What is a landing page? 3:25 Opt in page 4:21 Sales page 4:54 Back to opt in page 5:18 Step 1 to optimize 6:16 Step 2 to optimize 7:03 Call out your target market 7:24 Clear Title 7:59 Call to action 8:54 Break/Automated Up Academy 9:32 Introduction to Ladi Keara 10:34 Ladi Keara introduction 12:31 Audit of Ladi Keara’s landing page 21:44 Wrapping up audit 23:09 Ladi Keara next steps in her business 24:31 Fun question for Ladi Keara 26:05 Ladi Keara 2022 plans 27:27 Outro Where to find our guest Ladi Keara https://www.ladiKeara.com  https://www.instagram.com/ladikeara Join the Automated Up Academy https://www.bossingly.com/aua Where to find Carla https://www.bossingly.com https://www.instagram.com/bossingly Stay connected! Is there a topic you’d like covered on the podcast? Submit it at [email protected]
May 19, 2022
28 min
The LOVE Funnel Framework
In episode 2 of the Automated Up Podcast Carla Erskin talks sales funnels and introduces the listeners to her Love Funnel Framework. Carla takes you step-by-step through the process that has been successful in helping her clients create and generate revenue for their businesses by implementing sales funnels. Sit back and let’s dive in! Things discussed in this podcast: What’s a Sales Funnel? Love Funnel Framework Timestamps: 00:09 Intro 01:13 Greeting/recap of episode 1 02:20 Sales Funnel Framework/I Love You Framework  03:20 What is a sales funnel 11:02 Break-Automated Up Academy Invitation 11:40 Love Funnel Framework 12:46 (L)ead magnet 15:20 (O)ptimized landing page 17:06 (V)alue added emails  18:34 (E)nticing offers  19:17 Recapping the Love Funnel Frame  19:49 (U)nbelievable service  20:04 Wrapping up 20:58 Outro Join the Automated Up Academy https://www.bossingly.com/aua Where to find Carla https://www.bossingly.com https://www.instagram.com/bossingly Stay connected! Is there a topic you’d like covered on the podcast? Submit it at [email protected]
May 12, 2022
21 min
Why Automation Matters
In this premier episode, Carla Erskin introduces her audience to the Automated Up Podcast. Carla discusses the Sales Funnel & Automation Strategies she has used to help hundreds of coaches, consultants, and service-based entrepreneurs save time and increase profits in their businesses using automation. She shares how to take the guesswork out of automation, how automation can make even the smallest of businesses look like a fortune five hundred company, and why you need automation in your business. Buckle up and join her on the automation train! Things discussed in this podcast: ·        Getting organized ·        Reclaim your time ·        Increase profits   Timestamps: 00:12 Introduction 01:10 How did they get so successful 02:29 How Automation can impact your business 03:33 Bossingly, brand promises 04:37 Getting organized 08:03 Reclaim your time            10:32 Increase profits 12:20 Automated Up Academy invite 13:01 Why does Automation matter? 17:11 What else to expect from Automated Up Podcast, wrap up   Join the Automated Up Academy!     https://www.bossingly.com/aua   Where to find Carla Https://www.bossingly.com https://Instagram.com/bossingly   Stay connected!   Is there a topic you’d like covered on the podcast? Submit it at [email protected]  
May 5, 2022
19 min
Trailer
Welcome to the Automated Up Podcast!  I want to share a little bit about how I got on this automation train. And I want to personally invite you back to join us each week.  I don't want to give too much away now, so check out the trailer and come back and join us each week!  
Apr 18, 2022
2 min