Authority Alchemy with Brian Horn and Jack Mize
Authority Alchemy with Brian Horn and Jack Mize
Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants
The Authority Marketing Show for positioning yourself as the #1 authority in your industry. Quickly turn your prospects into clients and clients into raving fans who can’t help but see you as the expert.
How to Start a Podcast That Will Attract More Clients…The Easy Way
Getting noticed is becoming increasing difficult in the competitive markets of today. In years past, a blog might set you apart from your competitors, while today it’s a requirement for basic operation. That’s right. In this day and age, you have to do more to get noticed. This is especially true in ultra competitive markets […]
Jun 3, 2016
35 min
Solopreneur Marketing Plan for the Unemployable
We'll get into the solopreneur marketing plan later in this post, but first I want to share something. Recently, I realized I’m unemployable. Not employable in the conventional sense, anyway. The good news is that being unemployable doesn’t mean you have to be unemployed. Jack and I sat down with Michael O'Neal from The Solopreneur […]
May 23, 2016
49 min
How Brad Costanzo Will Wrap Your Business In Bacon
If you had a near photographic memory of every marketing strategy you've ever tested, used or even heard of…how strong of a marketer do you think you'd be? We have that guy on the show today. His name is Brad Costanzo, and he is the host of the Bacon Wrapped Business show (because everything wrapped in […]
May 9, 2016
45 min
Authority Hacks To Increase Website Engagement
In today's podcast episode, we go over 6 specific authority hacks to increase website engagement. Press ‘Play” below to start listening now! You’ve probably already created an easy to navigate and informative website with awesome content. Now, you want to ensure your readers become engaged. In other words, you want to get those conversion numbers […]
Apr 18, 2016
21 min
6 Steps To Get New Clients With Authority Content Marketing
In today's show, we go over how you can create your first authority content marketing campaign. Authority Content Marketing is a series of content pieces that are specifically designed to increase your authority positioning. This is type of campaign is a hybrid of our style of our authority marketing, and content marketing which has been exploding […]
Apr 4, 2016
27 min
Digital Marketing Checklist for Local Businesses
Take the red pill, and you can keep reading this post. Or take the blue pill, leave this site, and stay in wonderland forever. Well…that's a little dramatic, I guess. But one of my top 5 movies, and I'm a big dork. Plus it's my site.  🙂 But seriously, digital marketing is an important tool […]
Mar 28, 2016
41 min
Get Local Media Coverage For Clients (Or Even For Yourself)
As a marketing consultant, you likely focus on social media, SEO and email campaigns. But do ever think about how to get local media coverage for clients, too? While these are traditional marketing methods are great to develop your client's brand, and get them in front of their target audience, you shouldn’t dismiss the effectiveness of […]
Mar 22, 2016
22 min
Become A Contributor for Forbes (And 8 Other Authority Sites)
At some point in your professional life, you've probably wondered how to become a contributor for Forbes Magazine. Or maybe Inc, Fast Company, or even Entrepreneur. It's powerful exposure and authority positioning.  Every time I write for Entrepreneur, I get 100+ new Twitter followers. It also gives you other places to share your message.   I can […]
Mar 14, 2016
25 min
A Simple Authority Marketing Offer You Can Test
In today's episode we go over a simple authority marketing offer you can make to your existing clients (or even new prospects) today….by just making a “small bet”. What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? In his bestselling […]
Mar 7, 2016
16 min
The 7 Apps We Rely On To Run Our Marketing Agency
We are living through an extraordinary moment in human history. Technology is advancing faster than ever before. Just a handful of years ago, you were the cool guy if you had a beeper. Now, its impossible to get by with out a smartphone with a huge data plan. …heck…even my car has wifi. And I […]
Feb 29, 2016
20 min
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