Authentic Influence
Authentic Influence
Anfernee Chansamooth
068: How to grow your business using referrals ft. Raul Galera of ReferralCandy
1 hour 3 minutes Posted Feb 24, 2022 at 6:00 am.
Meet Raúl Galera
About Referral Candy
The importance of partnerships for growing Referral Candy
How referral marketing has evolved over the past decade
The difference between word of mouth and referral marketing
Why referral programs fail
The best incentives for referral programs
How exactly should you structure the incentives
The right time to start a referral program
4 steps for setting up a referral program
Using partnerships & influencer marketing to launch and promote referral programs
How to measure the ROI of your referral program
Why & How Referral Candy uses case studies
Referral Candy’s content marketing strategy
The importance of community for brand building
Referral Candy’s 10K Small Business Growth Grant
Three online eCommerce communities that Raul recommends
One thing that Raul does for mental health
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Show notes
Do you want to learn how to grow your business using referrals?
Watch this interview with Raul Galera of ReferralCandy, where we’ll discuss:
– How has referral marketing evolved over the past decade?
– What’s the difference between word of mouth and referral marketing?
– For upcoming brands: When is it the right time to start a referral program?
Topics discussed:
About Raul Galera:
Raúl Galera is the Chief Advocate at ReferralCandy, an app that allows ecommerce brands to set up and run customer referral programs.
Raul currently leads ReferralCandy’s partnership efforts, working alongside agencies, media and tech companies. Referral marketing is a blend of organic content, community marketing and influencer marketing.
Word-of-mouth is a powerful channel for both successful global names as well as new, niche brands.
Resources Mentioned:
ReferralCandy’s website
Referral Candy’s 10K Small Business Growth Grant (apply before March 1, 2022)
Thinking About Starting a Referral Program? Start Here
ReferralCandy’s case studies
DTC Fam community for e-Commerce
Partner League website
Shopify Partners Slack
The Bonfire of the Vanities by Tom Wolfe
Dark Matter: A Novel by Blake Crouch
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
#authenticinfluence #b2b #podcast
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