Authentic Influence
Authentic Influence
Anfernee Chansamooth
051: Leveraging scorecard marketing for generating leads and sales ft. Glen Carlson of Dent
57 minutes Posted Nov 15, 2021 at 8:00 pm.
Introducing Glen Carlson
Why Glen and Daniel Priestley started Key Person of Influence
Why focus on building influence?
Launching Dent during the GFC
What makes a business recession-proof?
You’re standing on a mountain of value that you don’t recognize
What is a scorecard?
How many questions should your scorecard have?
Success stories of Scoreapp clients using scorecards
The psychology behind scorecards and why they work better as a lead magnet
The power of case studies and why Dent invests in them
The secret to building your profile is through your client successes
Why Glen suggests focusing on marketing ecosystems, not specific tactics
Glen’s tip for producing effective case studies that help sell
Glen’s recommended resource for improving your marketing
One thing that Glen does for mental health
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Show notes
Do you want to learn how to leverage scorecard marketing for generating leads and sales?
In this interview with Glen Carlson of Dent, we discuss:
About Glen Carlson
Glen Carlson is an award winning entrepreneur and co-founder of Dent.
Dent is a multi-award winning business and leadership development company with structured training programs facilitated by successful business speakers and mentors.
Glen and his team are best known for helping business owners develop an unfair advantage in their industry by effectively creating what he calls a ‘personal monopoly’.
Dent believe there has never been a better time to build a thriving business and a respected personal brand doing something you love.
Resources Mentioned
Scoreapp
Dent website
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