Aussie eCommerce Mum: A Diary
Aussie eCommerce Mum: A Diary
Rachel Abdy
I am bootstrapping from the ground up, two Shopify stores, using Facebook / Instagram advertising amongst other common-sense marketing strategies. This diary-type podcast shares my real-time challenges in growing a small product business as things happen in real time, because we often feel less alone in our business journey when sharing the challenges with someone else. Maybe you import products, or are a handmade business, I do both! Discover motivation together from my kitchen table in Adelaide Australia. Brought to you by one of my Shopify stores: www.theturtlejournal.com.au
E042 - If you are struggling right now - you're not alone!
I am struggling with two specific things in my business today – are you having some struggles? Listen in and let my struggles encourage you in your business that you are NOT alone, and that we are the captain of our own ships – the business needs us to face problems and not procrastinate about problem-solving a solution. Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we feel less alone when sharing the up and downs of building a business with someone else! Everything I share on the podcast is my own experiences and learnings, take them and try them for yourself; or let me keep you company as you are fulfilling all roles you carry in your business day to day! I invite you to subscribe, rate, and follow along. This podcast is sponsored by one of my eCommerce stores ⁠www.theturtlejournal.com.au⁠ You can email me at ⁠www.aussieecommercemum.com.au⁠
Jun 15, 2023
29 min
E041 - All things social media! Are you struggling to keep motivated?
Are you overwhelmed by social media and the constant need to feed-the-machine that is organic social? If you are, and you want to feel more in control - or to understand why organic social is so important to your eCommerce store - listen in! Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we feel less alone when sharing the up and downs of building a business with someone else! Everything I share on the podcast is my own experiences and learnings, take them and try them for yourself; or let me keep you company as you are fulfilling all roles you carry in your business day to day! I invite you to subscribe, rate, and follow along. This podcast is sponsored by one of my eCommerce stores ⁠www.theturtlejournal.com.au⁠ You can email me at ⁠www.aussieecommercemum.com.au⁠
Jun 6, 2023
39 min
E040 - Where is your business at? Time for a check-in as the CEO!
Join me today as a check-in with some questions to ask yourself as the business owner: Where is your business at? Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we feel less alone when sharing the up and downs of building a business with someone else! Everything I share on the podcast is my own experiences and learnings, take them and try them for yourself; or let me keep you company as you are fulfilling all roles you carry in your business day to day! I invite you to subscribe, rate, and follow along. This podcast is sponsored by one of my eCommerce stores ⁠www.theturtlejournal.com.au⁠ You can email me at ⁠www.aussieecommercemum.com.au⁠
May 31, 2023
20 min
E039 - A 14.5% conversion rate with this one strategy for 2023. The best news? You can do this too!
People who say giveaways don’t work in eCommerce probably don’t do them, or they don’t do them properly! I achieved a conversion rate on my Giveaway list of entrants of 14.5% so far for 2023! Let me show you what I did and how I achieved these results by running a giveaway on my Shopify website and Traffic Facebook & Instagram Ads. Check out my Giveaway landing page for inspiration here: https://theturtlejournal.com.au/pages/giveaway Are you a product business, maybe a handmade or importing business, I do both! If you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path. I am spending my own cash advertising on Facebook and Instagram to grow my two Shopify stores. I would love to help you too! Everything I share on the podcast is my own experiences and learnings, take them and try them for yourself, or reach out to me at aussieecommercemum.com.au for some affordable strategy support. I invite you to subscribe, rate, and follow along! So, what episode could you share with a friend? This podcast is sponsored by one of my eCommerce stores www.theturtlejournal.com.au You can email me, or reach out for some affordable support specific to micro and small product-based businesses at www.aussieecommercemum.com.au
Mar 29, 2023
38 min
E038 - An upsell for your customers without an expensive Shopify App!
Do you offer an upsell to your customers? Here is a DIY way you can do it without paying for an expensive Shopify App! My upsell has generated over $250 in revenue in the past 30 days for me, it was something I set up nearly 2 years ago and haven’t had to work much on it since, it works in the background for me – without paying heaps for an Shopify App. Are you a product business, maybe a handmade or importing business, I do both! If you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path. I am spending my own cash advertising on Facebook and Instagram to grow my two Shopify stores. I would love to help you too! Everything I share on the podcast is my own experiences and learnings, take them and try them for yourself, or reach out to me at aussieecommercemum.com.au for some affordable strategy support. I invite you to subscribe, rate, and follow along! So, what episode could you share with a friend? This podcast is sponsored by one of my eCommerce stores www.theturtlejournal.com.au You can email me, or reach out for some affordable support specific to micro and small product-based businesses at www.aussieecommercemum.com.au
Mar 22, 2023
27 min
E037 - 25% of my revenue in 2022! If you are not already doing this - start today!
If you are starting out in eCommerce, or have been running a business for a while... but do not a) collect email addresses, or b) have an email send-strategy to track your revenue - you are missing out! Email - alone - contributed 25% of my total revenue for the whole of 2022! So, join me to learn more! Are you a product business, maybe a handmade or importing business, I do both! If you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path. I am spending my own cash advertising on Facebook and Instagram to grow my two Shopify stores. I would love to help you too! Everything I share on the podcast is my own experiences and learnings, take them and try them for yourself, or reach out to me at aussieecommercemum.com.au for some affordable strategy support. I invite you to subscribe, rate, and follow along! So, what episode could you share with a friend? This podcast is sponsored by one of my eCommerce stores www.theturtlejournal.com.au You can email me, or reach out for some affordable support specific to micro and small product-based businesses at www.aussieecommercemum.com.au
Mar 15, 2023
24 min
E036 - A Beginner's Guide to eCommerce. My experience in 2 years and questions to help you if starting out.
If you are starting out in eCommerce, or even a set before officially starting out, this episode is for you! I am sharing some tips and learnings from my 2 years in eCommerce that are things to consider and think about before starting your eCommerce journey, or to think about if you are pretty new to the eCommerce world. I hope you find it encouraging for you! Are you a product business, maybe a handmade or importing business, I do both! If you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path. I am spending my own cash advertising on Facebook and Instagram to grow my two Shopify stores. I would love to help you too! Everything I share on the podcast is my own experiences and learnings, take them and try them for yourself, or reach out to me at aussieecommercemum.com.au for some affordable strategy support. I invite you to subscribe, rate, and follow along! So, what episode could you share with a friend? This podcast is sponsored by one of my eCommerce stores www.theturtlejournal.com.au You can email me, or reach out for some affordable support specific to micro and small product-based businesses at www.aussieecommercemum.com.au
Mar 8, 2023
30 min
E035 - A weekly Facebook LIVE! Why and How to do your own!
Do you do any sort of LIVE Events for your eCommerce store? Guess what - I bet your competition is probably not doing it - what an awesome way to stand out! I have done 5 weekly Facebook LIVE videos so far and got at least 1 sale from each. This is totally worth it for me and I'm keen to see how it grows my business this year. Check out this podcast to hear all about it and maybe be encouraged to start doing your own LIVE events on Facebook, Instagram, Tiktok or YouTube. Watch my previous LIVES here for inspiration and encouragement to just give this a go! No matter what! https://www.facebook.com/TheTurtleJournalAU/live_videos Are you a product business, maybe a handmade or importing business, I do both! If you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path. I am spending my own cash advertising on Facebook and Instagram to grow my two Shopify stores. I would love to help you too! Everything I share on the podcast is my own experiences and learnings, take them and try them for yourself, or reach out to me at aussieecommercemum.com.au for some affordable strategy support. I invite you to subscribe, rate, and follow along! So, what episode could you share with a friend? This podcast is sponsored by one of my eCommerce stores www.theturtlejournal.com.au You can email me, or reach out for some affordable support specific to micro and small product-based businesses at www.aussieecommercemum.com.au
Mar 1, 2023
28 min
E034 - Branding and Advertising opportunities in 2023! Do you do any of these?
Our brand is everything as a small business owner! We are just a tiny speck in the universe of business worldwide. So here are some ideas on getting your brand out there – and increasing your brand visibility with some ideas for branding and advertising. Are you a product business, maybe a handmade or importing business, I do both! If you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path. I am spending my own cash advertising on Facebook and Instagram to grow my two Shopify stores. I would love to help you too! Everything I share on the podcast is my own experiences and learnings, take them and try them for yourself, or reach out to me at aussieecommercemum.com.au for some affordable strategy support. I invite you to subscribe, rate, and follow along! So, what episode could you share with a friend? This podcast is sponsored by one of my eCommerce stores www.theturtlejournal.com.au You can email me, or reach out for some affordable support specific to micro and small product-based businesses at www.aussieecommercemum.com.au
Feb 22, 2023
22 min
E033 - I used AI and it got me a sale! ChatGPT and Jasper
Have you used ChatGPT yet? Or other ai tools like Jasper? Here is my recent experience with Jasper.ai and an amazing unexpected result the ai tool gave me within hours of re-working all my website product pages! Are you a product business, maybe a handmade or importing business, I do both! If you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path. I am spending my own cash advertising on Facebook and Instagram to grow my two Shopify stores. I would love to help you too! Everything I share on the podcast is my own experiences and learnings, take them and try them for yourself, or reach out to me at aussieecommercemum.com.au for some affordable strategy support. I invite you to subscribe, rate, and follow along! So, what episode could you share with a friend? This podcast is sponsored by one of my eCommerce stores www.theturtlejournal.com.au You can email me, or reach out for some affordable support specific to micro and small product-based businesses at www.aussieecommercemum.com.au
Feb 15, 2023
17 min
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