Aurelius Podcast - Episode 65 highlights with Ruby Pryor:- Defining the ROI of UX and UX Research- The case for building confidence in speaking about UX Research in terms of dollars- Understanding how certain recommendations you make impact the fundamental business model of where you work- Business models, understanding them and how UX Research work fits into them- Examples of how to determine and communicate the ROI of UX research- How to calculate the ROI of UX and research