Episode 34 highlights with Jason Voiovich:- Jason’s background in marketing and consumerism as well as what led him to become an author on the topics- The pitfalls of focusing too much on analytics and quantitative data to understand your customers- Why empathy is a key to the future of our work and society- Jason’s research about empathy- The connection between empathy and burnout… and what you can do about it- Doing less to get better results in UX, research and marketing- What does it mean to be scientific versus “scientism”?