Join Kalli Fedusenko and Nick Daugherty of FinancialCop as they break down what it really takes to find, land, and deeply serve a specific niche market.

 The reality of choosing a hyper-specific audience and running with it
 How to build genuine trust within a tight-knit, naturally skeptical community
 The truth about whether narrowing your focus limits your growth or accelerates it

 Brought to you by the Financial Planning Association (FPA)