Choosing a niche can feel intimidating—but the right audience can transform your business.

In this episode, Michael Labos, founder of GenX Wealth Partners, shares the story of how he rebuilt his practice by focusing on the clients he truly wanted to serve. After an early niche attempt didn’t work and nearly led him to sell his firm, Michael used that experience to redefine his approach.

Today, his virtual practice is built around a clearly defined audience and a strong sense of purpose.

 Why niching down can strengthen your marketing and messaging
 Lessons learned from choosing the wrong niche
 How focusing on a specific audience can transform a firm
 Why the right niche creates stronger client relationships

 Brought to you by the Financial Planning Association (FPA)