What’s the first thing most people do when confronted with a challenge or a problem to solve? They ‘Gargle Google’! They look for how others—Best in Class—have addressed the issue and then they copy it. Google Garlers call this being innovative and creative, but it’s NOT. Copying others merely increases the ‘herd of sameness’ by one.
In this episode I discuss why Claptrap, Aspirations and Narcissism pervade the landscape of competitive differentiation to the point where ‘Un-Differentiation’ is really happening, leaving people with no clear idea of how one business is different from another. I share my solution to this dilemma which is to determine how you can be the ONLY one who does what you do, not ‘better’ or ‘best’ but THE ONLY.

Why You Should Give Killer Deals to Lifetime Customers

Welcome to Roy Osing’s podcast where you will learn Roy’s secrets to growing a startup to A BILLION IN ANNUAL SALES! The Moves Roy made cannot be found in any traditional textbook on leadership, careers and business performance. He is the ONLY entrepreneur and executive leader offering practical and proven tools for businesses to grow their business and for young professionals to have amazing and rewarding careers. The BILLION podcast shares Roy’s Ways to be different and stand out from your competitors, execute your plan flawlessly and achieve unheard-of levels of performance.