Customers expect your product or service to work as promised. Having a product that works doesn’t impress them much; it doesn’t make them loyal to you in the long run. But when they have a service experience that “takes their breath away”, they become a raving fan and they tell everyone around them how amazing you are. In this episode, Roy breaks down the Moves he made to build a Service Strategy that created “gasp-worthy” customer service experiences and enabled his team to get TO A BILLION IN ANNUAL SALES!