Show notes
In this episode, I speak with Cecilia Tse, Co-Founder and Chief Financial Operating Officer of hey freya. We discuss Ceciliaâs ongoing quest to take women from burned out to blissed out, how hey freya identifies and serves a gap in the market, and the unique opportunity available in supplements made for women by women. Ceciliaâs story takes us from Australia to New York, to IVF offices, and to co-founder dates. While working her âsuccessfulâ corporate job, Cecilia realized she and her team masked the challenges of their daily professional realities by drinking wine together. She became someone she never wanted to beâsomeone who would work through dinner on client calls when family traveled all the way from Australia to visit her in her studio apartment. On top of it all, she dealt with amenorrhea and never felt âheardâ in the doctorâs office. Determined not to continue in this fizzled-out state, she pursued several health and wellness certifications including yoga teacher training. The stars aligned, and she became a well-being strategy leader at her job, eventually moving to California to help build a womenâs health brand with a highly-qualified team of stars-aligned women co-founders, now known as hey freya.  Cecilia offers a behind-the-scenes peek at running the business alongside her other co-founders, a tour through the hey freya supplement formulas, and whatâs on tap for the next 12 months. As women, weâre marketed so many things of varying quality for so long that weâve become experts at sniffing out inauthenticity until we get to the real dealâthrough hey freyaâs genuine commitment to showing up authentically by putting their founders front and center, they have built an organic following within their first year. Inspiring women + smartly-formulated products = a business we all could learn from! Thank you for listening! Attune to your heart...align your life. With Marisa LaValette. Topics Covered:(2:56) Weâre calling in stillness and evolution đ(10:04) Where thereâs still room for improvement in the womenâs health experience(12:24) Are you experiencing the signs of corporate burnout?âstomach knots, trouble sleeping, avoiding friends, collapsing on the weekends(18:06) The 50 Questions to Ask a Potential Co-Founder exercise (25:50) How hey freya embodies the magical rebel inside all women: complex but not complicated (29:30) Why women thrive in community with other women(34:44) The power of magnesium bisglycinate for women (45:49) Ceciliaâs proven strategy for boosting sales(49:14) From Wine Free Mondays, to the patriarchy, to capitalism, and beyond, Marisa puts Cecilia on the spot with pointed questionsâŠand Cecilia hits it out of the park! PLUS: đ„ Feeling burnt out? Most people are. (12:24)đ Ceciliaâs tips for streamlining your supplement intake (51:58) đŠ âïž Listen âtil the end to find out the astrological sign of a womenâs wellness company co-founder.Listen to the episode on Apple Podcasts and Spotify and keep up to date with new episode drops by subscribing to our newsletter at attuneandalign.com! Resources Mentioned: 50 Questions to Ask a Potential Co-Founder Exercise Guest Info: Follow hey freya on InstagramLearn more on hey freyaâs websiteQuiz to find your hey freya formulaExclusive discount code for listeners: ATTUNEALIGN25 Connect with Me: Subscribe to our NewsletterFollow Marisa on InstagramFollow Attune + Align on Instagram Rate, Review & Follow on Apple Podcasts: Iâm so grateful for your support! Please consider rating and reviewing Attune + Align on Apple Podcasts. First, open the Apple Podcasts app and search for Attune + Align. Then, scroll to the bottom of the page and rate with 5 starsâplease write a brief review as well! I appreciate you.   đ« Sending love, light, and hugs from, Marisa