In this podcast episode, Andrew Winkler, the GM of Chief Carriers, shares his insights on driver recruitment, retention, and company culture. He emphasizes the importance of putting people first and creating a positive culture within the organization. Andrew highlights the role of marketing and storytelling in attracting top talent, emphasizing the need for a consistent message across various platforms.

Andrew highlights the importance of actively staying connected with drivers through social media and consistent communication to boost driver engagement and foster loyalty. Andrew concludes by emphasizing that to connect with drivers, carriers must offer a sense of transparency, open communication, and make drivers feel valued.