In the latest episode of Attention Retention, host Jackie discusses how diversifying your Media Mix can help you to attract the right candidates. Companies that rely too heavily on one platform or channel miss out on potential candidates who aren’t on those platforms. Jackie recommends taking a strategic integrated approach that incorporates a mix of digital, social, and search advertising.

By balancing your spending and using an advertising mix to achieve their business objectives, trucking companies can minimize risk and maximize opportunities to attract the right candidates.