In this episode of Attention Retention, Jackie discusses the importance of attracting both active and passive candidates for recruitment in the transportation and logistics industry. She highlights the differences between the two types of candidates and provides five steps to improve retention, including reducing friction in the application process, improving hiring speed, offering incentives, looking internally for candidates, asking for referrals, and leveraging social media to strengthen the employer brand.

Hiring highly qualified candidates quickly and offering additional incentives beyond just a good salary is more important than ever. Leveraging social media platforms can also help showcase your company’s culture and attract potential new candidates. Take a listen and learn more now.