Greg gives background on Rubicon Crypto10:39 Greg gives his experience of 9/11 having lived and worked in the NYC area and on Wall Street18:40 Greg's entrepreneurial journey and the formation of Rubicon24:28 The digital divide28:22 Digital assets, cryptocurrency, blockchain discussion33:56 How individuals are engaging with digital assets37:56 Allocating to crypto and how to think about diversification43:14 Crypto an equal opportunity wealth creator 50:10 Financial advisors and crypto, where to begin54:20 Building a digital assets business - what have been the challenges?58:58 The new generation of technologists and the excitement of the digitization of money